This reference article covers what branching is, and how it can be useful in your Canvases.
Create a Branch
You can harness the power of Braze’s action-based delivery and powerful realtime segmentation to deliver personalized experiences for your users.
To create a branch, click on the blue circle at the bottom of a Step. Then click on one of the shadowed icons to create a new step.
Create another step, branching from the first:
You can set up filters to determine how users should flow to subsequent steps.
Or you can have users flow between branches based upon actions that they take.
When setting up your Canvas, you should ensure that the Filters that you use to split users down different branches do not overlap. If a user can match multiple steps, Braze will pick a branch to send them down. For example:
If a user first made a purchase 7 days ago, they will be randomly slotted into one of the branches above.