LINE
LINE is the most popular messaging app in Japan, with over 95 million monthly active users. In addition to messaging, LINE offers its users an all-in-one platform for social media, gaming, shopping, and payments. Integrate your LINE accounts with Braze to send compelling LINE messages to the right customers based on their preferences, behaviors, and cross-channel interactions.
Prerequisites
LINE availability depends on your Braze package. Contact your account manager or customer success manager to get started.
Before you start, make sure you have the following:
- LINE business account with premium or verified status
- LINE developers account
- LINE messaging API channel
For a full walkthrough, refer to LINE setup.
Use cases
| Use case | Explanation |
|---|---|
| Promotions and offers | Send targeted promotional messages, coupons, and limited-time offers directly to customers on their preferred messaging platform. |
| Loyalty programs | Engage loyal customers with personalized rewards, point balance updates, and exclusive member benefits. |
| Customer support | Enable two-way conversations to handle inquiries, provide product information, and resolve issues. |
| Order notifications | Keep customers informed with order confirmations, shipping updates, and delivery notifications. |
| Event engagement | Drive attendance and engagement for events with invitations, reminders, and follow-up messages. |
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Next steps
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