Link templates

With link templates, you can create dynamic and reusable links for your email campaigns by appending parameters or prepending URLs. This can create consistency in the URLs across your campaigns and messages.

How it works

Link templates are most often used in these following use cases:

• Appending Google Analytics query parameters to all links in a given email message
• Prepending a URL to all links in a given email message

Let’s say you’re running a promotional email campaign for a new product launch. You can use a link template that directs users to the product page and personalize the link to include your user’s name or a specific promotional code. This can allow you to track how many users have clicked on the link and have made a purchase. This way, you can create consistency across your links and better track your analytics.

Creating a link template

You can create an unlimited number of link templates to support your various needs. To create a link template, do the following:

1. Go to Templates > Email Link Templates.
2. Select Create email link template.
3. Give your link template a name.
4. (optional) Add a description, team, or tag to add details about the link template.
5. (optional) Select the toggle to automatically add the link template to links in email campaigns and Canvases. This applies when adding a new link to any new or existing email.

There are two types of link templates you can create:

• Link template that inserts before a URL
• Link template that inserts after a URL

When using link templates and Liquid, Liquid must only be added within the body tag to ensure consistent rendering.

Prepend: Create a link template that inserts before a URL

To add a string or URL before the links in your email message, do the following:

1. Create a new link template.
2. Set the Template Position to Before URL.
3. Enter a string that will always get prepended to your URL.

The Template preview is provided to give you an example of how the link template will be inserted before a URL.

Append: Create a link template that inserts after a URL

If you want to add query parameters after a URL in your email message:

1. Create a new link template.
2. Set the Template Position to After URL.
3. Enter the query parameters (value=example) to the end of each URL. You can have multiple parameters appended to the end of a URL.

Using link templates in email campaigns

After your link templates are set up, you can select the template to use in your email.

• HTML editor: Go to the Link Management tab under the Content section. Select Add a Link Template, choose your link template, and select Add.

• Drag-and-drop editor: Select Content > Link Management tab. Then, select Add a Link Template. To access link templates in the drag-and-drop editor, you must have link aliasing turned on.

As you add link templates in the Link Management tab, scroll to the right to view the templates you’ve added. If existing links within an email already have a link template added, newly added links will also have the link template added by default.

Managing link templates

You can also duplicate link templates. Learn more about creating and managing templates and creative content in Templates & Media.

Frequently asked questions

For answers to frequently asked questions about link templates, check out our Templates FAQ page.