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Link templates

Link templates allow you to append parameters or prepend URLs to all links in an email message.

Link templates are most often used in these following use cases:

  1. Appending Google Analytics query parameters to all links in a given email message
  2. Prepending a URL to all links in a given email message

You can create an unlimited number of link templates to support your various needs. To create a link template:

  1. Go to Templates > Email Link Templates.
  2. Click Create Link Template.

There are two types of link templates you can create:

When using link templates and Liquid, Liquid must only be added within the body tag to ensure consistent rendering.

If you want to add a string or URL before the links in your email message, create a new link template and set the Template Position to Before URL. Next, enter a string that will always get prepended to your URL.

A preview section is provided to give you an example of the insertion process.

Template Position, Prepend URL, and Template Preview fields for the link template insertion process before a URL.

If you want to add query parameters after a URL in your email message, create a new link template and set the Template Position to After URL. Next, enter query parameters (value=something) to the end of each URL.

You can have multiple parameters appended to the end of a URL.

Template Position, Query Parameters, and Template Preview fields for the link template insertion process after a URL.

After your link templates are set up, you can select the template to use in your email.

  • HTML editor: Go to the Link Management tab under the Content section. Select Add a Link Template, choose your link template, and select Add.
  • Drag-and-drop editor: Select Content > Link Management tab. Then, select Add a Link Template. To access link templates in the drag-and-drop editor, you must have link aliasing turned on.

Link Management tab in the drag-and-drop editor with an example list of link templates.

As you add link templates in the Link Management tab, scroll to the right to view the templates you’ve added.

You can also duplicate link templates. Learn more about creating and managing templates and creative content in Templates & Media.

Frequently asked questions

For answers to frequently asked questions about link templates, check out our Templates FAQ page.

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