Generating brand guidelines with BrazeAI^TM

Tailor the style of your AI-generated copy to match your brand’s voice and personality with customized brand guidelines.

Generating brand guidelines

Follow these steps to create brand guidelines in the AI copywriting assistant. You can also create brand guidelines on the Brand Guidelines settings page.

Step 1: Create a brand guideline

1. From your message composer, find and select to open the AI copywriting assistant.
2. Select Apply brand guideline and then Create a brand guideline.

3. Enter a name for this guideline. It will be the label you see in the previous selection.
4. For When will you use these brand guidelines?, add details to help your colleagues (and future you) understand the context for using this guideline.
5. If you want this to be the default brand guideline for the current workspace, check Use as default brand guideline.

Step 2: Describe your brand personality

For Brand personality, think about what makes your brand unique. Include traits, values, voice, and any archetypes that define your brand. Here are some characteristics to consider:

Characteristic	Definition	Example
Reputation	How you want your brand to be perceived in the market.	We are known for being the most reliable and customer-focused brand in our industry.
Personality traits	Human-like characteristics that describe your brand’s character.	Our brand is friendly, approachable, and always upbeat.
Values	Core values that guide your brand’s actions and decisions.	We value sustainability, transparency, and community.
Differentiation	Unique qualities that set your brand apart from competitors.	We stand out by offering personalized customer service that goes above and beyond.
Brand voice	The tone and style of communication your brand uses.	Our voice is casual yet informative, ensuring clarity without being too formal.
Brand archetype	The archetype that represents your brand’s persona (The Hero, The Creator, and so on).	We embody the ‘Explorer’ archetype, always seeking new challenges and adventures.

Step 3: Define language that should be avoided (optional)

For Exclusions, list any language or style that doesn’t align with your brand. For example, you might want to avoid “sarcasm,” “negative attitudes,” or “condescending” tones.

Step 4: Test your guidelines

Test your guidelines to see how they perform. Expand Test your guidelines to generate example copy and adjust as needed.

Step 5: Save your guidelines

When you’re happy with your guidelines, select Save brand guideline. Your new guidelines will be saved in your workspace for future use.

Editing existing guidelines

To edit your existing brand guidelines:

1. Open the AI copywriting assistant.
2. Apply the brand guidelines you want to change. A button will appear near the field.
3. Select Edit guideline.

How is my data used and sent to OpenAI?

In order to generate AI output through Braze AI features that Braze identifies as leveraging OpenAI (“Output”), Braze will send your prompt, such as message content, brand guidelines, past campaign data, or any other input, as applicable (“Input”) to OpenAI. Input sent to OpenAI from Braze does not identify you or your Users unless you choose to include uniquely identifiable information in your Input. Per OpenAI’s API platform commitments, data sent to OpenAI’s API via Braze is not used to train or improve OpenAI models and will be deleted after 30 days by OpenAI from their systems. Between you and Braze, Output is your intellectual property. Braze will not assert any claims of copyright ownership on such Output. Braze makes no warranty of any kind with respect to any AI-generated content generally, including Output.