Operators

Liquid supports many operators that can be used in your conditional statements.

Operator examples

Here are some examples of how these operators could be helpful for your marketing campaigns:

Choose message via integer custom attribute

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{% if {{custom_attribute.${total_spend}}} >0 %}
Thanks for purchasing! Here's another 10% off!
{% else %}
Buy now! Would 5% off convince you?
{% endif %}

In this example, if a customer’s “Total Spend” custom attribute is greater than 0, they will get the message:

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Thanks for purchasing! Here's another 10% off!

If a customer’s “Total Spend” custom attribute does not exist or is equal to 0, they will get the following message:

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Buy now! Would 5% off convince you?

Choose message via string custom attribute

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{% if {{custom_attribute.${Game}}} == Game1 %}
You played our Game! We're so happy!
{% elsif{{custom_attribute.${Game}}} == Game2 %}
You played our other Game! Woop!
{% else %}
Hey! Get in here and play this Game!
{% endif %}

In this example, if you have played a certain game, you’ll receive the following message:

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You played our Game! We're so happy!

If you played another specified game:

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You played our other Game! Woop!

If you haven’t played any games, or that custom attribute doesn’t exist on your profile, you’d get the following message:

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Hey! Get in here and play this Game!

Abort message based on location

You can abort a message based on just about anything. The following example shows how you can abort a message if a user is not based in a specified area, as they might not qualify for the promotion, show, or delivery.

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{% if {{${time_zone.$}}} =='America/Los_Angeles' %}
Stream now!
{% else %}
{% abort_message () %}
{% endif %}

You can also abort messages based on Connected Content.