About landing pages

Braze landing pages are standalone web pages that can drive your user acquisition and engagement strategy.

Use landing pages to grow your audience, capture user data, promote special offers, and support multichannel campaigns.

Prerequisites

Before you can access, create, and publish landing pages, you either need administrator permissions or all the following permissions:

• Access Landing Pages
• Create Landing Page Drafts
• Publish Landing Pages

Adding Google Tag Manager to a landing page

To add Google Tag Manager to your landing pages, add a Custom Code block to your landing page in the drag-and-drop editor, then insert the Tag Manager code into the block. Make sure to add a data layer before the Tag Manager code, such as in this example:

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<script>
window.dataLayer = window.dataLayer || [];
</script>
<!-- Google Tag Manager -->
<script>(function(w,d,s,l,i){w[l]=w[l]||[];w[l].push({'gtm.start':
new Date().getTime(),event:'gtm.js'});var f=d.getElementsByTagName(s)[0],
j=d.createElement(s),dl=l!='dataLayer'?'&l='+l:'';j.async=true;j.src=
'https://www.googletagmanager.com/gtm.js?id='+i+dl;f.parentNode.insertBefore(j,f);
})(window,document,'script','dataLayer','GTM-XXXXXX');</script>
<!-- End Google Tag Manager -->

For details on implementing Google Tag Manager, see Google’s documentation.

Frequently asked questions

What’s the maximum size for landing pages?

The landing page body size can be up to 500 KB.

Are there any technical requirements to publish a landing page?

No, there aren’t any technical requirements.

Is there an HTML editor for landing pages?

Yes. Use the Custom Code block in the drag-and-drop editor to add or edit HTML.

Can I create a webhook inside a landing page?

No, this isn’t currently supported.