Percentage of users who received a particular variant.
Email analytics glossary
These are terms you'll find in the analytics section of your email campaign or Canvas, post-launch. Search for the metrics you need in this glossary.
This glossary does not necessarily include metrics you might see in Currents or in other downloaded reports outside of your Braze account.
The total number of messages that were unsuccessfully sent or designated as 'returned' or 'not received' from send services used or not received by the intended emailable users. This could occur because there is not a valid push token, the email addresses were incorrect or deactivated, or the user unsubscribed after the campaign was launched.
Hard Bounces: A hard bounce is an email message that has been returned to the sender because the recipient's address is invalid. A hard bounce might occur because the domain name doesn't exist or because the recipient is unknown. If an email has received a hard bounce, we will stop any future requests to this email address.
Soft Bounces: A soft bounce is an email message that gets as far as the recipient's mail server but is bounced back undelivered before it gets to the recipient. A soft bounce might occur because the recipient's inbox is full, the server was down, or the message was too large for the recipient's inbox. If an email has received a soft bounce, we will usually retry within a 72 hour period, but the number of retry attempts varies from receiver to receiver.
You can also track hard and soft bounces in the Message Activity Log.
An email bounce for customers using SendGrid consists of hard bounces, spam, and emails sent to invalid addresses.
The percentage of messages that were unsuccessfully sent or designated as 'returned' or 'not received' from send services used or not received by the intended emailable users. This could occur because there is not a valid push token, the email addresses were incorrect or deactivated, or the user unsubscribed after the campaign was launched.
An email bounce for customers using SendGrid consists of hard bounces, spam (`spam_report_drops`), and emails sent to invalid addresses (`invalid_emails`).
Includes the proportion of "opens" that are affected by Apple's Mail Privacy Protection (MPP) for iOS 15. For example, if a user opens an email using the Mail app on an Apple device, this will be logged as a "Machine Opens". This metric is tracked starting November 11, 2021 for SendGrid and December 2, 2021 for SparkPost.
Includes emails that haven't been identified as "Machine opens". For example, when a user opens an email on another platform (such as Gmail app on a phone, Gmail on desktop browser), this will be logged as an "Other opens". Note that a user can also open an email (such as the open counts toward "Other opens") before a "Machine open" count is logged. If a user opens an email once (or more) after a machine open event from a non-Apple Mail inbox, then the amount of times that the user opens the email is calculated towards "Other Opens" and only once towards "Unique Opens".
The percentage of times a defined event occurred after interacting with or viewing a received message from a Braze campaign. This defined event is determined by the marketer when building the campaign.
The total revenue in dollars from campaign recipients within the set primary conversion window.