Segmentation Filters

Ad Tracking Enabled

Allows you to filter based on if your users have opted-in to ad tracking. Ad tracking relates to the IDFA or "identifier for advertisers" assigned to all iOS devices by Apple. This identifier allows advertisers to track users and serve them targeted ads.

Age

Segments your users by their age, as they indicated from within your app.

Amplitude Cohorts

Clients who use Amplitude can supplement their segments by choosing and importing their cohorts in Amplitude.

App Version Number

Filters based on your app's version numbers. This filter supports numerical comparisons to target a range of app versions. For example, you can filter using 'below', 'above', and 'equal to' certain app versions. For Android, this version number is based on the Package Long Version Code for the app. For iOS, this version number is based on the Short Version String for the app. Support for this feature is available with Braze Android SDK v3.6.0 and above, and can be enabled by your Braze account manager.

Background Push Enabled

Segments your users on whether they have enabled background push or not.

Birthday

Segments your users by their birthday, as they indicated from within your app.
Users with a birthday on the 29th of February will be included in segments including March 1.

Braze Segment Extension

After creating a Segment Extension in the Braze dashboard, you can choose to include/exclude those extensions in your segment.

City

Segments your users by their last indicated city location.

Clicked Card

Segments your users by whether or not they have clicked a specific card or promotion.

Clicked Content Card

Segments your users by whether or not they have clicked a specific Content Card. This filter is available as a subfilter of "Clicked/opened campaign", "Clicked/opened campaign or Canvas with Tag", and "Clicked/opened step".

Clicked Email

Segments your users by whether or not they have clicked a specific email. This filter is available as a subfilter of "Clicked/opened campaign", "Clicked/opened campaign or Canvas with Tag", and "Clicked/opened step".

Clicked In-App Message

Segments your users by whether or not they have clicked a specific in-app message. This filter is available as a subfilter of "Clicked/opened campaign", "Clicked/opened campaign or Canvas with Tag", and "Clicked/opened step".

Clicked In-App Message Button

Segments your users by whether or not they have clicked a specific in-app message button. This filter is available as a subfilter of "Clicked/opened campaign", "Clicked/opened campaign or Canvas with Tag", and "Clicked/opened step".

Clicked/Opened Campaign

Segments your users by whether or not they have interacted with a specific campaign.

Clicked/Opened Campaign or Canvas With Tag

Segments your users by whether or not they have interacted with a specific campaign or Canvas with a specific tag.

Clicked/Opened Step

Segments your users by whether or not they have interacted with a specific Canvas component.

Converted From Campaign

Segments your users by whether or not they have converted on a specific campaign.

Converted From Canvas

Segments your users by whether or not they have converted on a specific Canvas. This filter doesn't include users that are in the control group.

Country

Segments your users by their last indicated country location.

Custom Attributes

Determines whether or not a user matches a custom recorded attribute value. (24-hour period)

Time zone:
Company's Time Zone

Custom Event

Determines whether or not a user has performed a specially recorded event.

Example:
Activity completed with property activty_name.

Time zone:
UTC - Calendar Day = 1 calendar day will look at 24-48 hours of user history

Date of Recurring Event

This filter looks at the month and day of custom attribute with the data type of "date", but does not look at the year. This filter is useful for annual events.

Time zone:
This filter adjusts for whatever time zones the user is in.

Device Carrier

Segments your users by their device carrier.

Device Count

Segments your users by how many devices they have used your app on.

Device IDFA

Allows you to designate your campaign recipients by IDFA for testing.

Device IDFV

Allows you to designate your campaign recipients by IDFV for testing.

Device Model

Segments your users by their mobile phone’s model version.

Device OS

Segments your users that have one or more devices with the specified operating system.

Directly Opened Push Notification

Segments your users by whether or not they have directly opened a specific push notification. The proportion of opens that are affected by Apple’s Mail Privacy Protection (MPP) for iOS 15. This filter is available as a subfilter of "Clicked/opened campaign", "Clicked/opened campaign or Canvas with Tag", and "Clicked/opened step".

Dismissed Content Card

Segments your users by whether or not they have dismissed a specific Content Card. This filter is available as a subfilter of "Clicked/opened campaign", "Clicked/opened campaign or Canvas with Tag", and "Clicked/opened step".

Email Address

Allows you to designate your campaign recipients by individual email addresses for testing. This can also be used to send transactional emails to all your users (including unsubscribed) using the "Email Address is not Blank" specifier within the filter.

Email Available

Segments your users by whether or not they have a valid email address, and if they are subscribed/opted-in to email. The email available filter checks for three criteria: if the user is unsubscribed from emails, if Braze has received a hard bounce, and if the email was marked as spam. If any of these criteria are met, or if an email doesn't doesn't exist for a user, the user will not be included.

Email Opt-In Date

Segments your users by the date on which they opted into email.

Email Subscription Status

Segments your users by their subscription status for email.

Email Unsubscribed Date

Segments your users by the date on which they unsubscribed from future emails.

Entered Canvas Variation

Segments your users by whether or not they have entered a variation path of a specific Canvas.

External User ID

Allows you to designate your campaign recipients by individual user IDs for testing.

First Did Custom Event

Determines the earliest time that a user has performed a specially recorded event. (24-hour period)

Example:
First Abandoned Cart Less than 1 day ago

Time zone:
Company's Time Zone

First Made Purchase

Segments your users by the earliest recorded time that they have made a purchase in your app. (24-hour period)

Time zone:
UTC

First Name

Segments your users by their first name, as they indicated from within your app.

First Purchase for App

Segments your users by the earliest recorded time that they have bought any item from your app. (24-hour period)

Time zone:
Company's Time Zone

First Purchased Product

Segments your users by the earliest recorded time that they have bought a specific item from your app (special membership, gift certificate, etc…). (24-hour period)

Time zone:
Company's Time Zone

First Used App

Segments your users by the earliest recorded time that they opened your app. Note that this will capture the first session they have using a version of your app with the Braze SDK integrated. (24-hour period)

Time zone:
Company's Time Zone

First Used Specific App

Segments your users by the earliest recorded time that they opened any of your apps within your app group. (24-hour period)

Time zone:
Company's Time Zone

Gender

Segments your users by gender, as they indicated from within your app.

Hard Bounce

Segment your users by whether or not their email address has hard bounced (i.e., the email address is invalid).

Has App

Segments by whether or not a user has ever installed your app. This will include users who currently have your app installed and those that have uninstalled in the past. This generally requires users to open the app (start a session) to be included in this filter. However, there are some exceptions, such as if a user was imported into Braze and manually associated with your app.

Has Marked You As Spam

Segments your users by whether or not they have marked your messages as spam.

Has Never Received A Campaign or Canvas Step

Segments your users by whether or not they have received any campaign or Canvas component.

In Campaign Control Group

Segments your users by whether or not they were in the control group for a specific multivariate campaign.

In Canvas Control Group

Segments your users by whether or not they were in the control group for a specific Canvas.

Install Attribution Ad

Segments your users by the ad that their install was attributed to.

Install Attribution Adgroup

Segments your users by the adgroup that their install was attributed to.

Install Attribution Campaign

Segments your users by the ad campaign that their install was attributed to.

Install Attribution Source

Segments your users by the source that their install was attributed to.

Intelligent Channel

Filters the portion of your audience whose most active channel (the channel which has the highest likelihood of engagement given the user's past three months or activity) is the one you select in the subsequent dropdown (Email, Mobile push, or Web push).
You can also elect to filter by Not Enough Data, which only sends to users who have received messages from at least two of the three available channels in the drop-down but have not had enough distinct channel activity to determine a most engaged channel.
Learn more about this filter here.

_As of the November 2019 product release, 'Most Engaged Channel' has been renamed to 'Intelligent Channel'._

Invalid Phone Number

Segments your users by whether or not their phone number is invalid.

Is Not In Segment

Segments your users by whether or not they are included in an already existing segment.

Language

Segments your users by their preferred language.

Last Did Custom Event

Determines the latest time that a user has performed a specially recorded event. (24-hour period)

Example:
Last Abandoned Cart Less than 1 day ago

Time zone:
Company's Time Zone

Last Engaged With Message

Segments your users by the last time that they have clicked or opened one of your messaging channels (email, in-app, push). (24-hour period)

Time zone:
Company's Time Zone

Last Enrolled in Any Control Group

Segments your users by the last time that they fell into the control group in a campaign. (24-hour period)

Time zone:
Company's Time Zone

Last In-App Message Impression

Segments your users by determining the last in-app message impression was received. (24-hour period)

Time zone:
Company's Time Zone

Last Made Purchase

Segments your users by the most recent time that they have made a purchase in your app. (24-hour period)

Time zone:
Company's Time Zone

Last Name

Segments your users by their last name, as they indicated from within your app.

Last Purchase for App

Segments your users by the most recent time that they have bought an item from your app. (24-hour period)

Time zone:
Company's Time Zone

Last Purchased Product

Segments your users by the most recent time that they have bought a specific item from your app (special membership, gift certificate, etc…). (24-hour period)

Time zone:
Company's Time Zone

Last Received Any Message

Segments your users by determining the last message that was received. (24-hour period)

Example:
Last Received Message Less than 1 Day ago = less than 24 hours ago

Time zone:
Company's Time Zone

Last Received Campaign or Canvas With Tag

Segments your users by when they received a specific campaign or Canvas with a specific tag. (24-hour period)

Time zone:
Company's Time Zone

Last Received Email

Segments your users by the last time that they have received one of your email messages. (24-hour period)

Time zone:
Company's Time Zone

Last Received Push

Segments your users by the last time that they received one of your push notifications. (24-hour period)

Time zone:
Company's Time Zone

Last Received SMS

Segments your users by the last time that they have received an SMS. (24-hour period)

Time zone:
Company's Time Zone

Last Received Specific Campaign

Segments your users by when they last received a specific campaign. (24-hour period)

Time zone:
Company's Time Zone

Last Received Specific Canvas Step

Segments your users by selecting those who received a specific, designated Canvas component. (24-hour period)

Time zone:
Company's Time Zone

Last Received Webhook

Segments your users by the last time that Braze sent a webhook for that user. (24-hour period)

Time zone:
Company's Time Zone

Last Used App

Segments your users by the most recent time that they have opened your app. (24-hour period)

Time zone:
Company's Time Zone

Last Used Specific App

Segments your users by the most recent time that they have opened a specific, designated app. (24-hour period)

Time zone:
Company's Time Zone

Location Available

Segments your users by whether or not they have reported their locations. In order to use this filter, your app needs to have location tracking integrated.

Median Session Duration

Segments your users by the median length of their sessions in your app.

Money Spent

Segments your users by the amount of money that they have spent in your app.

Most Recent App Version

Segments your users by the latest version of your app that they have used.

Most Recent Device Locale

Segments your users by the locale information from the most recently used device.

Most Recent Location

Segments your users by the last recorded location at which they have used your app.

Most Recent Watch Model

Segments your users by their most recent smartwatch model.

Opened Email

Segments your users by whether or not they have opened a specific email This includes both user and machine opens. This filter is available as a subfilter of "Clicked/opened campaign", "Clicked/opened campaign or Canvas with Tag", and "Clicked/opened step".

Opened Email (Machine Opens)

Segments your users by whether or not they have opened a specific email. This includes email opens that are affected by Apple’s Mail Privacy Protection (MPP) for iOS 15. This filter is available as a subfilter of "Clicked/opened campaign", "Clicked/opened campaign or Canvas with Tag", and "Clicked/opened step".

Opened Email (Other Opens)

Segments your users by whether or not they have opened a specific email. This includes email opens that haven’t been identified as “Machine opens”. For example, when a user opens an email on another platform (i.e. Gmail app on a phone, Gmail on desktop browser), this will be logged as an “Other opens”. This filter is available as a subfilter of "Clicked/opened campaign", "Clicked/opened campaign or Canvas with Tag", and "Clicked/opened step".

Phone Number

Segments your users by their phone number. Only use digits [0-9]. Do not include parenthesis, dashes, etc.

Provisionally Authorized on iOS

Allows you to find users who are provisionally authorized on iOS 12 for a given app.

Purchased Product

Segments your users by products purchased in your app.

Push Enabled

Segments your users who have explicitly activated push notifications for any of the apps in your app group. This count includes only foreground push, and does not include users who have unsubscribed.

After segmenting with this filter, you will be able to see a breakdown of who is in that segment for Android, iOS, and web in the bottom panel, called Reachable Users.

Push Enabled For App

Segments by whether or not your user has push enabled for your app on their device. This count includes both foreground and background push.

Push Opt-In Date

Segments your users by the date on which they opted into push.

Push Subscription Status

Segments your users by their subscription status for push.

Push Unsubscribed Date

Segments your users by the date on which they unsubscribed from future push notifications.

Random Bucket Number

Segments your users by a randomly assigned number (0 to 9999 inclusive). It can enable the creation of uniformly distributed segments of truly random users for A/B and multivariate testing.

Received Campaign

Segments your users by whether or not they have received a specific campaign.

Received Campaign Variant

Segments your users by which variant of a multivariate campaign they have received.

Received Campaign or Canvas with Tag

Segments your users by whether or not they have received a specific campaign or Canvas with a specific tag.

Received Canvas Step

Segments your users by whether or not they have received a specific Canvas component.

Replied to SMS

Segments your users by whether or not they have replied to a specific SMS message. This filter is available as a subfilter of "Clicked/opened campaign", "Clicked/opened campaign or Canvas with Tag", and "Clicked/opened step".

Segment Membership

Allows you to filter based on segment membership anywhere that filters are used (i.e. segments, campaigns, etc) and target multiple different segments within one campaign. Note that segments already using the Segment Membership Filter cannot be further included/nested into other segments.

Session Count

Segments your users by the number of sessions they have had in any of your apps within your app group.

Session Count For App

Segments your users by the number of sessions they have had in a specific, designated app.

Subscription Groups

Segments your users by their Subscription Group for email or SMS/MMS. Archived Groups will not appear and cannot be used.

Total Number of Purchases

Segments your users by how many purchases they have made in your app.

Uninstall Date

Segments your users by the date they uninstalled your app.

Uninstalled

Segments your users by whether they have uninstalled your app and have not reinstalled it.

Update/Imported from CSV

Segments your users based on whether they were a part of a CSV upload or not.

Viewed Content Card

Segments your users by whether or not they have viewed a specific Content Card. This filter is available as a subfilter of "Clicked/opened campaign", "Clicked/opened campaign or Canvas with Tag", and "Clicked/opened step".

Viewed In-App Message

Segments your users by whether or not they have viewed a specific in-app message. This filter is available as a subfilter of "Clicked/opened campaign", "Clicked/opened campaign or Canvas with Tag", and "Clicked/opened step".

Web Browser

Segments your users by the web browser they use to access your website.

X Custom Event Property in Y Days

Determines whether or not a user has performed a specially recorded event in relation to a specific property between 0 and 50 times in the last specified number of calendar days between 1 and 30. (Calendar Day = 1 calendar day will look at 24-48 hours of user history)
Learn more about X-in-Y behavior here.

Example:
Added to Favorites w/ property "event_name" exactly 0 times in the last 1 calendar day

Time zone:
UTC - To account for all time zones, 1 calendar day will look at 24-28 hours of user history, depending on the time the segment is evaluated; for 2 calendar days, will look at 48-72 hours of user history, etc.

X Custom Event in Y Days

Determines whether or not a user has performed a specially recorded event between 0 and 50 times in the last specified number of calendar days between 1 and 30. (Calendar Day = 1 calendar day will look at 24-48 hours of user history)
Learn more about X-in-Y behavior here.

Example:
Abandoned Cart exactly 0 times in the last 1 calendar day

Time zone:
UTC - To account for all time zones, 1 calendar day will look at 24-28 hours of user history, depending on the time the segment is evaluated; for 2 calendar days, will look at 48-72 hours of user history, etc.

X Money Spent in Last Y Days

Segments your users by the amount of money that they have spent in your app in the last specified number of calendar days between 1 and 30. This amount will only include the sum of the last 50 purchases.
Learn more about X-in-Y behavior here.

X Product Purchased in Last Y Days

Segments your users by the number of times (between 0 and 50) they have bought a specific item from your app in the last specified number of calendar days between 1 and 30 (special membership, gift certificate, etc…).
Learn more about X-in-Y behavior here.

X Purchase Property in Y Days

Segments your users by the number of times a purchase was made in relation to a certain purchase property in the last specified number of calendar days between 1 and 30.
Learn more about X-in-Y behavior here.

X Purchases in Last Y Days

Segments your users by the number of times (between 0 and 50) they have made a purchase in the last specified number of calendar days between 1 and 30.
Learn more about X-in-Y behavior here.

X Sessions in Last Y Days

Segments your users by the number of sessions (between 0 and 50) they have had in your app in the last specified number of calendar days between 1 and 30.
Learn more about X-in-Y behavior here.