Push setup
Understand push token lifecycle and subscription states to ensure your push notifications reach the right users.
Section articles
Prerequisites
Before you can create and send any push messages using Braze, you need to work with your developers to integrate push into your website or app. For detailed steps, refer to our integration guides for each platform:
Push priming
Keep in mind that users need to opt-in to push to receive your messages, which means it’s a good idea to use in-app messages to explain to your customers why you want to send them push notifications, and how enabling push will benefit them. This process is called push priming.
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