Braze tracks author, editor, date, and status information about segments, campaigns, and Canvases, and gives you the ability to create tags to further organize and sort your engagement.
Campaign, Canvas, and segment tags
You can add tags when creating or editing a campaign, Canvas, or segment. Click Tags under the engagement name and select an existing tag, or start typing to add a new tag.
You can also add tags to multiple campaigns, Canvases, or segments by selecting multiple engagements and clicking Tag As.
The tags set on a campaign, Canvas, or segment are visible on the detail page near the engagement name.
They are also visible in the list of campaigns, Canvases, or segments, along with additional tags for status labels such as Archived and Draft.
To filter by a tag, select the tag name from the list of tags or search for the tag in the search pane using the
tag: selector. For example, to search for the
Onboarding tag, enter “tag:Onboarding”.
You can add up to 175 tags to a campaign, Canvas, or segment.
Tags can be a useful organizational tool for keeping track of engagement tactics. You can link segments and campaigns to business objectives, funnel stages, and the like.
The following is an example of tags an ecommerce app might find useful:
You can use the same tags across campaigns, Canvases, and segments. To efficiently rename, remove, or add tags across your dashboard, go to Settings > Tag Management.
If you are using the older navigation, this page is located at Settings > Manage Settings > Tags.
To further organize your tags, nest your tags under a parent tag. For example, you can keep all holiday tags nested under a parent
Holidays tag, or all tags related to a stage of your marketing funnel under a parent
To do so, create a new tag, select Nest Tag Under, and choose which existing tag to nest your new tag under. You can also nest existing tags from the Tag Management page. On this page, hover over a row with your tag and click Edit. Then, follow the same steps as before.
Looking for inspiration on how to leverage tags to manage your messaging lifecycle? Here are some common use cases:
Limit how often your customers receive campaigns of a certain type. For example, you could set the following filters to limit the frequency of promotional campaigns:
Last received campaign with tag
Promo more than 5 days ago
Has not received campaign with tag
Set up an Engagement Report to keep an eye on the volume of all campaigns with a certain tag. For example, if you want to monitor all of your push campaigns, you could add a tag like
Push Reporting to those campaigns, then set up an Engagement Report to send you a report of those tagged campaigns every day.