Tags

Braze tracks author, editor, date, and status information about segments, campaigns, and Canvases, and gives you the ability to create tags to further organize and sort your engagement.

Campaign, Canvas, and segment tags

You can add tags when creating or editing a campaign, Canvas, or segment. Click Tags under the engagement name and select an existing tag, or start typing to add a new tag.

Bulk tagging

You can also add tags to multiple campaigns, Canvases, or segments by selecting multiple engagements and clicking Tag As.

Viewing tags

The tags set on a campaign, Canvas, or segment are visible on the details page near the engagement name. They also appear on campaign analytics.

Filtering by tag

Tags are visible in the list of campaigns, Canvases, or segments, along with additional tags for status labels such as Archived and Draft. To filter by a tag, select the tag name from the list of tags.

Custom data tags

Tags may also be added to custom data when managing custom attributes and custom events.

Managing tags

You can use the same tags across campaigns, Canvases, and segments. To efficiently rename, remove, or add tags across your dashboard, go to Settings > Tag Management.

To further organize your tags, nest your tags under a parent tag. For example, you can keep all holiday tags nested under a parent Holidays tag, or all tags related to a stage of your marketing funnel under a parent Funnel tag.

To do so, create a new tag, select Nest Tag Under, and choose which existing tag to nest your new tag under. You can also nest existing tags from the Tag Management page. On this page, hover over a row with your tag and click Edit. Then, follow the same steps as before.

Best practices

Tags can be a useful organizational tool for keeping track of engagement tactics. You can link segments and campaigns to business objectives, funnel stages, and the like.

The following is an example of tags an eCommerce app might find useful:

Funnel	Business Objectives	Regional	Campaigns	Holidays	Transactions
On-boarding Re-engagement Loyal PowerUser Churn Lost	HighSpender ActiveUser NewUsers FacebookAttribution FirstAction	UnitedStates Northeast Midwest South West LATAM AP WesternEurope MiddleEast	Sales Coupons Events	MLK SuperBowl PiDay StPatricksDay MarchMadness Easter Passover MothersDay MemorialDay FathersDay FourthJuly LaborDay VeteransDay ColumbusDay PresidentsDay Halloween RoshHashanah Thanksgiving Christmas Hanukkah NewYears	Transactional Notification ConnectedActionTaken

Use cases

Looking for inspiration on how to leverage tags to manage your messaging lifecycle? Here are some common use cases:

Throttling

Limit how often your customers receive campaigns of a certain type. For example, you could set the following filters to limit the frequency of promotional campaigns:

Last received campaign with tag Promo more than 5 days ago
OR
Has not received campaign with tag Promo

Reporting

Set up an Engagement Report to keep an eye on the volume of all campaigns with a certain tag. For example, if you want to monitor all of your push campaigns, you could add a tag like Push Reporting to those campaigns, then set up an Engagement Report to send you a report of those tagged campaigns every day.