Facebook Audience Export

Braze provides the ability to manually export your users from the Braze Segments page. This is a one-time, static audience export and will only create new Facebook Custom Audiences.

Common use cases for exporting Facebook Custom Audiences include:

  • Retarget users at specific points within their lifecycle
  • Create exclusion targeting lists
  • Lookalike Audiences to acquire new users more efficiently

Prerequisites

Requirement Origin Description
Facebook Business Manager Facebook A centralized tool to manage your brand’s Facebook assets (e.g., ad accounts, pages, apps).
Facebook ad Account Facebook An active Facebook ad account tied to your brand’s Business Manager that you want to use your Custom Audiences from Braze.

Please ensure that your Facebook Business Manager admin has granted you admin permissions to the Facebook ad accounts you plan to use with Braze and that you have accepted your ad account terms and conditions. Otherwise, you will not be able to access any Facebook ad accounts within Braze.
Facebook Custom Audiences Terms Facebook You have accepted Facebook’s Custom Audiences Terms for your Facebook ad accounts you plan to use with Braze.

Integration

Connect to Facebook

In the Braze dashboard, go to Technology Partners and select Facebook. In the Facebook Audience Export module, click Connect Facebook.

Activate Facebook

A Facebook oAuth dialog window will appear to authorize Braze to create Custom Audiences into your Facebook ad accounts.

Facebook Dialog Facebook Dialog

Once you have linked Braze to your Facebook account, you will then be able to select which ad accounts you would like to sync within your Braze app group.

Facebook Dialog

Once you have successfully connected, you will be taken back to the partner page, where you can view which accounts are connected and disconnect existing accounts.

Facebook Connected

Your Facebook connection will be applied at the Braze app group level. If your Facebook admin removes you from your Facebook Business Manager or access to the connected Facebook accounts, Braze will detect an invalid token. As a result, your active Canvases using Facebook Audience Steps will show errors, and Braze will not be able to sync users.

Exporting Your Users into Facebook

Braze’s Facebook Audience Export is accessible through the Segments page. Click on the gear next to the segment that you’d like to export. Then click on Export as Facebook Audience.

If you haven’t already activated Facebook within Braze, it will prompt you to go to the Facebook Technology Partners page in the dashboard. If you have already activated Facebook through Technology Partners > Facebook, you will be able to select the user field to export, and a dropdown to select your Facebook ad account will show.

There are three possible user fields you can export:

  • Email
  • Device IDFA
  • Phone number

Once you have selected the user field, click on the Export button. Similar to CSV exports, you will receive an email when the segment has finished exporting into Facebook.

You can view the custom audience on the Facebook Ads Manager.

Lookalike Audiences

Once you’ve successfully exported a segment as a Facebook Audience, you can create additional groups using Facebook’s Lookalike Audiences. This feature looks at the demographics, interests, and other attributes of your chosen audience and creates a new audience of people with similar attributes.

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