Branch for Deep Linking

Branch, a mobile linking platform, helps you acquire, engage, and measure across all devices, channels, and platforms by providing a holistic view of all user touchpoints. This article will walk you through how to use Branch with Braze to support your deep linking needs.

Branch, with Braze, allows you to provide better experiences to your customers by allowing you to properly attribute the beginning of their user journey & connect them through deep links to their intended location.

Branch and Braze help you understand exactly when and where users were acquired as well as how to personalize their journeys through robust attribution and deep linking.

Install Attribution

Branch offers an install attribution feature to measure user acquisition. See our Attribution documentation for integration instructions.

Deep Linking

Follow Branch’s SDK Integration Guide to get up and running with your Branch and Braze integration. For additional use cases, see below.

To support sending iOS Universal Links as deep links from within Braze:

  1. Follow Branch’s documentation for setting up Universal Links.
  2. Add ABKURLDelegate to your Braze SDK integration to route Universal Links from within your app. See our Linking Customization documentation for implementation details.

Deep Linking in Email

To set up deep linking from emails sent through Braze, see Branch’s documentation.

Depending on your ESP, additional customization is required to support click-tracked Universal Links:

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