Microsoft Azure Blob Storage

Microsoft Azure Blob Storage is a massively scalable object storage for unstructured data offered by Microsoft as part of the Azure product suite.

After transporting data into Azure Blob Storage, you can use ETL processes (Extract, Transform, Load) to transfer your data to other locations.


Integration with Microsoft Azure Blob Storage requires a Storage Account and a Connection String to allow Braze to connect to stream Currents data.

Step 1: Create storage account

Navigate to “Storage Accounts” in the sidebar, and click the Add button in the center column to create a new storage account. Even if you already have a storage account, we recommend creating a new one specifically for your Braze data.

All you need to do is give the Storage Account a name. You don’t need to change any of the defaults.

Azure Blob

Step 2: Get connection string

Once the Storage Account is deployed, navigate to the Access Keys menu from the center column. Take note of the Connection String. Microsoft provides two access keys so that you can maintain connections using one key while regenerating the other. You only need the connection string from one of them.

Azure Blob

Step 3: Create a blob service container

Then, navigate to the “Blobs” menu under the “Blob Service” section of the center column. Create a Blob Service Container within that same Storage Account that you created earlier. All you need to do is give the Blob Service Container a name. You don’t need to change any of the defaults. Take note of the name of the container.

Azure Blob

Step 4: Finish up

Add this information to the Azure Blob Currents page on the dashboard, and press “Launch Current”.

Azure Blob

You can also add the following customizations, based on your needs:

  • Prefix (defaults to currents)
New Stuff!