Vizbee for mobile-to-TV deep linking

Vizbee enables all smartphones and smart TVs in your home to work together as one seamless device for great user experiences. Vizbee helps you leverage existing mobile app marketing channels like notifications, deep-links, and emails to seamlessly acquire and engage viewership across all Connected TV (CTV) devices (like Roku, FireTV, Samsung TV, LG TV, etc.).

The Braze and Vizbee integration allows you to use a single console to schedule your marketing campaigns for acquiring and retaining viewers in streaming apps on both mobile and CTV devices. With this integration, you can:

  • Schedule a mobile notification to targeted users, which on tap, can result in mobile app viewership or seamlessly invoke playback on a nearby streaming device or TV.
  • Schedule an email marketing campaign to targeted users, which on tap, can result in automatic CTV app installs and sign-ins of the user on a CTV device like Roku or FireTV.

Prerequisites

Requirement Description
Vizbee account A Vizbee account is required to take advantage of this partnership. You must register your app in Vizbee and have an assigned Vizbee ID.
iOS or Android app This integration supports iOS and Android apps. Depending on your platform, code snippets may be required in your application.
Vizbee SDK In addition to the required Braze SDK, you must install the Vizbee SDK.

Integration

Follow Vizbeeā€™s SDK integration guide to get up and running with your Vizbee and Braze integration. Here, you can find guidance on mobile-to-TV deep linking, TV app installs, and viewership attribution.

Viewing install and attribution reports

Vizbee and Braze also enable you to view the holistic performance of your campaigns across mobile and CTV devices. The Vizbee SDK sends custom events to the Braze SDK that can be viewed in your campaign reports from the Braze dashboard.

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