Transcend is a data privacy infrastructure company that makes it simple for companies to give their users control over their personal data, automatically fulfilling data subject requests inside companies across all of their data systems and vendors. Transcend provides their end-users with a control panel, or “Privacy Center”, hosted at privacy.\<company\>.com where users can manage their privacy preferences, export their data, or delete it. By making data subject requests painless for companies, Transcend puts users everywhere in the driver’s seat of their personal data.

The Braze and Transcend partnership helps users automate privacy requests by orchestrating data across dozens of data systems. Ultimately, this helps teams comply with regulations like GDPR and CCPA and puts individuals in the driver’s seat when it comes to their data.


Prerequisites Origin Access Description
Transcend Account & Account Information Transcend An active Transcend account with admin privileges is required to utilize the Braze integration.
Braze API Key Braze You will need to create a new API key.

This can be created in the Developer Console -> API Settings -> Create New API Key with users.delete,, users.export.ids, email.unsubscribe, email.blacklist permissions.
This API key will be used when connecting the Braze data silo to the Transcend platform.

Transcend and Braze Integration

Transcend allows you to programmatically access, erase, and opt users out of communication in the Braze platform in accordance with data privacy regulations.

Step 1: Setting up the Braze Integration

To get started, log in to Transcend.

  1. In the Transcend platform, navigate to Data Map > Add Data Silo > Braze and select the Connect button.
  2. When your account is provisioned you will log in to one of the corresponding URLs:,, …,
    Use the following table to figure out what subdomain you should plug in based on your dashboard URL.
  3. Once connected, navigate back to the Transcend Privacy Center tab. Here, you’ll need to map the data in Braze to your Data Practices. To do this, create a new category and a new Data Collection with the appropriate naming convention (e.g., “Mailing Lists or User Profile”). When you are done, hit Publish.
  4. Navigate back to your Data Map and click on the Braze data silo. Expand Manage Datapoints and select the collection label (category) that you created in the previous step from the dropdown. You can also choose which data actions (e.g., access or erasure) are enabled for which data points.
  5. Next, while still in the Braze data silo, expand Manage Identifiers. Check the respective boxes for which identifiers you’d like enabled. For example, if you’d like Transcend to search users by email address, you’d check the box to enable the email address identifier.

Step 2: Testing Requests

Transcend recommends testing requests across your Data Map before you start processing requests from end-users. To do this:

  1. Go to Privacy Center and click View your Privacy Center.
  2. From your Privacy Center, click Take Control, then Download my data. You’ll need to enter your email or log in to authenticate yourself before submitting the request.
  3. Check your email for a message from Transcend. You’ll be asked to click on a verification link to verify the request.
  4. Next, back in the Admin Dashboard, navigate to the Incoming Requests tab, and select your request. If you don’t see the request here, contact Transcend at
  5. Once you’ve clicked into your request, navigate to the Data Silos tab and select Braze. Inspect and confirm the data returned.
  6. Finally, navigate to the Report tab and click Approve and Send. You should receive the report at the email address you submitted with the request.

Step 3: Removing the Braze integration

  1. To remove the Braze data silo from your Data Map, navigate to your Data Map, and click into Braze.
  2. At the bottom of the screen, expand Remove Braze, and click Remove Silo. You’ll be prompted to confirm that you’d like to remove the silo. Click Ok.
  3. Confirm the silo has been removed by navigating back to your Data Map.
New Stuff!