Push Best Practices
Being able to communicate with your users whether or not they’re “in-app” can be extremely useful, making push notifications a powerful tool. But with power comes responsibility, and used incorrectly, they can be potentially invasive. To escape being pushy, adhere to the following best practices and use cases to make sure your push messages inspire engagement rather than annoyance.
Your push messages must fall within the guidelines of the Apple App Store and Google’s Play Store policies, specifically regarding using push messages as advertisements, spam, promotions, and more. Learn more about Mobile push regulations.