Skip to content

Managing Segments

The Segments section allows you to view a comprehensive list of your existing segments, create new segments, and edit existing segments. You can refine the list of segments by selecting a variety of filters and columns so only the most relevant information to you is displayed.

The Segments section displaying a list of Active segments.

Customizing your view

Tailor your view of the segments list by using filters and changing the columns that you want to appear. When you leave the Segments section and return, the list will revert to the default view, clearing any filters you previously selected.

Status filter

You can narrow the list to display only active or archived segments. Any non-archived segment is considered active.


Sort through the segments in the list by adjusting the following filters:

  • Last Edited By: The user that last edited the segments
  • Last Edited: Time range in which the segments were last edited
  • Estimated Size: Approximate range of how many users are in the segments
  • Tags: Tags associated with the segments
  • Teams: Teams associated with the segments
  • Advanced Tracking Segments Only: View only the segments that have Analytics Tracking enabled.


These are the columns of information that you can select to display in the segment list:

  • Filters: Number of filters in the segment
  • Last edited: Date the segment was last edited
  • Last edited by: The user that last edited the segment
  • Tags: Tags associated with the segment
  • Teams: Teams associated with the segment
  • Estimated size: Estimated number of users in the segment
  • Canvases: Number of Canvases that use the segment
  • Campaigns: Number of campaigns that use the segment

Show starred only

Selecting Show Starred Only narrows your view to the segments that were starred by you.

Managing specific segments

The edit menu for a segment showing the options "Edit", "Duplicate", "Archive", and "Add to starred".

To manage a specific segment, hover over it and select the menu icon at the end of the row to reveal the following options:

  • Edit: Edit the filters in your segment.
  • Duplicate: Make a copy of your segment.
  • Archive: Archive the segment. Note that this will also archive any campaigns or Canvases that use that segment.
  • Add to starred: Star the segment, which allows you to quickly access it by checking the Show starred only box in the segments section.

You can also perform bulk actions–specifically, bulk archiving and bulk tagging–by checking the boxes next to multiple segment names.

Multiple segments selected with "CRM" selected in the "Tag As" dropdown field.

Searching for segments

Search for segment names by entering terms into the search field.

All terms and strings entered in this field will be searched for. For example, searching for “test segment 1” will return segments with “test”, “segment”, or “1” anywhere in their name. To search for an exact string, put quotes around your search term. Searching for [“test segment 1”] will return all segments that contain the exact phrase “test segment 1” in their name.

The search results for entering "all users" into the search field include "All Users (Test)", "All Users", "All Users 15".

New Stuff!