Email

With email at Braze, you can create completely customized and personalized email messages in either campaigns or Canvas that grab your user’s attention outside of your app or website. Customize your email messages from managing your audience to including eye-catching multimedia content. To see examples of email campaigns, refer to the Braze case studies.

Prerequisites

Before you can send email with Braze, you need to configure your dedicated IPs, domains, email authentication, and IP warming. For a full walkthrough, refer to Email setup.

Customize your emails

You can customize your email messaging in a variety of ways, including:

• Braze email templates
• Custom HTML templates
• Blocks for drag-and-drop editor
• User subscriptions

Use cases

Use case	Explanation
Re-engagement	Reach users outside of your app, including those who have not installed the app.
Onboarding	Onboard and encourage new users to turn on push notifications or share the app on social networks.
Rich messages	Allow for rich and dynamic HTML messages.
Multimedia content	Ease of multimedia content placement that engages users such as videos and images.
Newsletters	Conveniently send monthly or weekly newsletters to maintain user engagement.
Transactions	Notify users of recent purchases and deliver important product and shipping information with transactional emails.

Email services

If you need additional support with your email program, Braze offers recurring and one-time services at an additional cost. For more information, contact your Braze account manager.

Email deliverability services

Braze offers two tiers of recurring email support:

1. Deluxe
2. Standard

These services can include:

• Audit of historical and current email sending practices with a review of targeting, cadence, and messaging strategies
• Whitelabel configuration and customized IP warming plan created by an email deliverability expert
  • Regular check-in calls during your first month (three times per week for Deluxe and once per week for Standard)
• Regular calls with deliverability expert (twice per month for Deluxe and monthly Standard) to provide:
  • Monitoring of deliverability performance by domain
  • Recommendations to improve email program performance and results utilizing data and established best practices
• Mitigate and remediate crisis triage for events that lead to issues like a blocklist for deliverability

Next steps

• Email setup
• Create an email with the drag-and-drop editor
• Create an email with the HTML editor