Learn about the different webhook reporting metrics and analytics options provided in the Braze dashboard.
Once you’ve launched your campaign, you can return to the details page for that campaign to view key metrics. Navigate to the Campaigns page and select your campaign to open the details page. For webhooks sent in Canvas, refer to Canvas Analytics.
Looking for definitions for the terms and metrics listed in your report? Refer to our Report Metrics Glossary and filter by Webhook.
From the Campaign Analytics tab, you can view your reports in a series of panels. You may see more or less than those listed in the sections below, but each has its own useful purpose.
The Campaign Details panel shows a high-level overview of the entire performance for your webhook.
Review this panel to see overall metrics such as how many messages have been sent to how many recipients, the primary conversion rate, and the total revenue generated by this message. You can also review your general settings from this page: Delivery Settings, Audience Settings, and Conversion Settings.
To measure the impact of an individual webhook message, you can add a control group to an A/B Test. The top-level Campaign Details panel doesn’t include metrics from the Control Group variant.
The Webhook Performance panel outlines how well your message has performed across various dimensions. The metrics in this panel vary depending on your chosen messaging channel, and whether or not you are running a multivariate test. You can click on the Preview icon to view your message for each variant or channel.
If you want to simplify your view, click Add/Remove Columns and clear any metrics as desired. By default, all metrics are displayed.
Here are some key webhook metrics you may see in your analytics. To see the definitions of all webhook metrics used in Braze, refer to our Report Metrics Glossary.
|Unique Recipients||The total number of users (unique, but only unique per day) that have received the particular webhook.|
|Sends||Sends (and Messages Sent) include all attempted sends, successful and unsuccessful. This metric counts when a webhook was processed and sent to the third party specified in that webhook, and does not signify whether or not the request was received.|
|Errors||The total number of sends that were not successful. Errors are included in the Sends count but are not included in the Unique Recipients count.|
The Historical Performance panel allows you to view the metrics from the Message Performance panel as a graph over time. Use the filters at the top of the panel to modify the stats and channels shown in the graph. The time range of this graph will always mirror the time range specified at the top of the page.
To get a day-by-day breakdown, click the hamburger menu and select Download CSV to receive a CSV export of the report.
Conversion Event Details
The Conversion Event Details panel shows you the performance of your conversion events for your campaign. For more information, refer to Conversion Events.
The Conversion Correlation panel gives you insight into what user attributes and behaviors help or hurt the outcomes you set for campaigns. For more information, refer to Conversion Correlation.
Retention reports show you the rates at which your users have performed a selected retention event over time periods in a specific campaign or Canvas. For more information, refer to Retention Reports.
Funnel reporting offers a visual report that allows you to analyze the journeys your customers take after receiving a campaign or Canvas. If your campaign or Canvas uses a control group or multiple variants, you will be able to understand how the different variants have impacted the conversion funnel at a more granular level and optimize based on this data.
For more information, refer to Funnel Reports.