In-app message reporting

This reference article covers in-app message reporting and analytics including campaign details, message performance, and historical performance.

Viewing analytics

Once you’ve launched your campaign, you can return to the details page for that campaign to view key metrics. Navigate to the Campaigns page and select your campaign to open the details page. For in-app messages sent in Canvas, refer to Canvas analytics.

From the Campaign Analytics tab, you can view your reports in a series of panels. You may see more or less than those listed in the sections below, but each has its own useful purpose.

Campaign details

The Campaign Details panel shows a high-level overview of the entire performance for your in-app message.

Review this panel to see overall metrics such as the number of messages sent to the number of recipients, the primary conversion rate, and the total revenue generated by this message. You can also review delivery, audience, and conversion settings from this page.

In Canvas, you’ll see in-app message performance mapped onto the Canvas you’ve created. You can use the control panel at the top of the page to clear other messaging types (channels) and only view the in-app messages in your Canvas.

Changes Since Last Viewed

The number of updates to the campaign from other members of your team is tracked by the Changes Since Last Viewed metric on the campaign overview page. Select Changes Since Last Viewed to view a changelog of updates to the campaign’s name, schedule, tags, message, audience, approval status, or team access configuration. For each update, you can see who performed the update and when. You can use this changelog to audit changes to your campaign.

In-App Message Performance

The In-App Message Performance panel outlines how well your message has performed across various dimensions. The metrics in this panel vary depending on your chosen messaging channel, and whether or not you are running a multivariate test. You can click on the Preview icon to view your message for each variant or channel.

If you want to simplify your view, click Add/Remove Columns and clear any metrics as desired. By default, all metrics are displayed.

In-app message metrics

Here are some key in-app message metrics you may see in your analytics. To see the full definitions of all in-app message metrics used in Braze, refer to our Report Metrics Glossary.

Metric	Definition
Body Clicks	Body Clicks occur when a user clicks on a message that doesn't have buttons (Button 1, Button 2) and was created with the traditional editor, and when a message created with the HTML editor or drag-and-drop editor uses brazeBridge.logClick() with no arguments.
Button 1 Clicks	Button 1 Clicks is the total number of clicks on Button 1 of the message.
Button 2 Clicks	Button 2 Clicks is the total number of clicks on Button 2 of the message.
Unique Impressions	Unique Impressions is the total number of users who received and viewed a message from a given campaign.
Total Impressions	Total Impressions is the number of times the message has been loaded and appears on a user's screen, regardless of prior interaction (for example, if a user is shown a message twice, they will be counted twice).
Conversions (B, C, D)	Conversions (B, C, D) are additional conversion events added after the primary conversion event. This is the number of times a defined event occurred after interacting with or viewing a received message from a Braze campaign.
Total Conversions	Total Conversions is the total number of times a user completes a specific conversion event after viewing an in-app message campaign.
Conversion Rate	Conversion Rate is the percentage of times a defined event occurred compared to all recipients of a message. This defined event is determined when you build the campaign.
Close Message	Close Message is the total number of clicks on the close button of the message. This only exists for in-app messages created in the drag-and-drop editor, not the traditional editor.

Historical performance

The Historical Performance panel allows you to view the metrics from the Message Performance panel as a graph over time. Use the filters at the top of the panel to modify the stats and channels shown in the graph. The time range of this graph will always mirror the time range specified at the top of the page.

To get a day-by-day breakdown, click the hamburger menu and select Download CSV to receive a CSV export of the report.

Conversion event details

The Conversion Event Details panel shows you the performance of your conversion events for your campaign. For more information, refer to Conversion Events.

Conversion correlation

The Conversion Correlation panel gives you insight into what user attributes and behaviors help or hurt the outcomes you set for campaigns. For more information, refer to Conversion correlation.

Retention report

Retention reports show you the rates at which your users have performed a selected retention event over time periods in a specific campaign or Canvas. For more information, refer to Retention reports.

Funnel report

Funnel reporting offers a visual report that allows you to analyze the journeys your customers take after receiving a campaign or Canvas. If your campaign or Canvas uses a control group or multiple variants, you will be able to understand how the different variants have impacted the conversion funnel at a more granular level and optimize based on this data.

For more information, refer to Funnel reports.