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Drag & Drop Editor Content Blocks

The Content Blocks used exclusively in the Drag & Drop Editor are similar in functionality to the Content Blocks used across different channels. They’re a centralized location for holding information that can be referenced in various email campaigns. This can include grouping together email headers, promotional callouts, and more all in one reusable row.

Creating a Content Block

To create a Content Block, go to Templates & Media under the Engagement section of your Braze dashboard. Select the Content Blocks Library tab and click Create Content Block.

Enter a Content Block Name and an optional description.

Next, select Drag & Drop Editor as the Content Block type. Click Edit Content Block in the Content Block Preview panel to begin editing your Content Block.

Here, we’ll make use of the Drag & Drop editor blocks to build a Drag & Drop Editor Content Block. First, drag and drop a format block from the Rows tab the editor. This will determine the layout of your Content Block.

You can also add as many Drag & Drop Editor Content Blocks as needed to build out your email campaigns.

Using a Content Block

There are two ways to add the Content Block to your email.


First, go to the the Rows tab the editor and select Content Blocks. Locate your Content Block, and drag and drop the Content Block into the email editor.

Once the Content Block is added into the email editor, you can make edits to the Content Block that will not affect the original Content Block you previously created in Templates & Media.

Misalignment in the Drag & Drop Editor can occur when multiple Content Blocks are added to a single row block. Try using separate row blocks to ensure alignment across your content at the row level.


Navigate to your email campaign and select Edit Email Body. Click the Personalization button.

In the Add Personalization tab, select Content Blocks in the Personalization Type dropdown. For the Attribute field, select the name of your Content Block. The Liquid snippet field will populate with your Content Block Liquid Tag. Next, copy and paste the Liquid snippet into a text editor block.

When you preview your email messaging, the Liquid snippet will display as the Drag & Drop Editor Content Block.

Updating Content Blocks

To update an existing Content Block, you can either edit the original Content Block located in Templates & Media, or copy the HTML from the original message to your new one. If you update a Content Block template, it will update in all email messages where the Content Block is added via Liquid.

To archive a Content Block, go to the Templates & Media page and select the gear icon next to the selected Content Block and click Archive. When you archive a Content Block, your messages will still include the content in the archived block.

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