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Four Canvas outlines

The Entry Steps displayed in each of these outlines shows a previous version of the Canvas Entry Step. For more on the new version of the Entry Step and the Entry Wizard, see Create a Canvas.

Onboarding: Restaurant reservation

  • What: Onboarding users to their first reservation
  • When: Triggered at session start
  • Who: All New Customers
  • Why: Perform custom event “completed reservation”
  • Where: Push, Email
  • How: Channel, Content (test)


Restaurant Onboarding

Upsell: Music streaming

  • What: Upgrading active freeloaders to basic premium subscription
  • When: Triggered after custom event of “milestone - 3 hours music streamed”
  • Who: All Active, but free customers
  • Why: Perform custom event “visit pricing page”
  • Where: Push, Email, Webhook
  • How: Content, Discount


Music Upsell Journey

Cart abandonment: Clothing retail

  • What: Reminding customers of incomplete purchases
  • When: Triggered after custom event “abandoned cart”
  • Who: All registered customers
  • Why: Make Purchase
  • Where: Push, Email
  • How: Channel, Trigger (test)


Cart Abandonment Journey

Holiday travel: Airline

  • What: Educate customers on resources and prime them for good flight and airport experiences
  • When: Scheduled daily until January 1
  • Who: Customers booked for travel in two days with the app
  • Why: Start Session
  • Where: Push
  • How: Channel, Cadence (test)


Holiday Travel Journey

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