Message Step

Message Steps allow you to add a standalone message where you want in your Canvas flow.

Create a Message Step

To create a Message Step, add a step to your Canvas. Then, use the dropdown at the top of the new step to select Message.

With a Message Step, all users who enter the step advance to the next step when any one of the following conditions is met:

• Any message is sent
• A message is not sent because the user is not reachable with a channel
• A message is not sent because it is frequency capped
• A message is not sent because it is aborted

The Message Step also includes settings for Intelligent Delivery, Quiet Hours overrides, and delivery validation.

The Message Step allows you to enable Intelligent Timing with a fallback option when a user’s profile does not have enough data to calculate an optimal time. We recommend enabling Intelligent Timing and rate limiting as an additional check for any delays between users entering the Message Step and the actual message sending.

Select Using Intelligent Timing in Delivery Settings. Here, you can select either the most popular time or a specific fallback time. If Quiet Hours are enabled, the Message Step also allows you to override this setting.

Delivery validations provide an additional check to confirm your audience meets the delivery criteria at message send. This setting is recommended if Quiet Hours, Intelligent Timing, or rate limiting are activated. You can add a segment or additional filters to validate at the time of the message being sent.

For Canvas Message Steps, event_properties are not supported. Instead, use canvas_entry_properties. Canvas entry properties are properties from the event that triggered the Canvas. These properties can only be used in the first full step of a Canvas. Conversely, event properties originate from an event or action that occurs as the user goes through their workflow.

Analytics

Refer to the following table for definitions of Message Step metrics:

Metric	Description
Entries	The number of times the step has been entered. If your Canvas has re-eligibility and a user enters a Message Step twice, two entries will be recorded.
Proceeded to Next Step	The number of entries that proceeded to the next step in the Canvas.
Sends	The total number of messages the step has sent. If your Canvas re-eligibility and a user enters a Message Step twice, two entries will be recorded.
Unique Recipients	The number of users who have received messages from this step.
Primary Conversion Event	The number of times a defined event occurred after interacting with or viewing a received message from a Braze campaign. You define this event when building the campaign.
Revenue	The total revenue in dollars from campaign recipients within the set primary conversion window.