Message

Message steps allow you to add a standalone message where you want in your Canvas.

Creating a message

To create a Message component, first add a step to your Canvas. Drag and drop the component from the sidebar, or select the plus button at the bottom of a step and select Message.

Step 1: Select your messaging channel

You can select from the following messaging channels:

• Content Cards
• Email
• LINE
• Push notifications
• SMS/MMS/RCS
• In-app messages
• Webhook
• WhatsApp

Step 2: Edit delivery settings

Next, you can edit settings for Intelligent Delivery, Quiet Hours overrides, and delivery validation.

Intelligent Timing

You can enable Intelligent Timing with a fallback option when a user’s profile does not have enough data to calculate an optimal time. We recommend enabling Intelligent Timing and rate limiting as an additional check for any delays between users entering the Message step and the actual message sending.

Select Using Intelligent Timing in the Delivery Settings tab. Here, you can select either the most popular time or a specific fallback time. If Quiet Hours are enabled, the Message step also allows you to override this setting.

Delivery validations

Delivery validations provide an additional check to confirm your audience meets the delivery criteria at message send. This setting is recommended if Quiet Hours, Intelligent Timing, or rate limiting are activated. You can add a segment or additional filters to validate at the time of the message being sent. If a user doesn’t meet the set delivery validations for a Message step, they will exit the Canvas at the step.

How users advance

All users who enter the Message step will advance to the next step when any one of the following conditions is met:

• Any message is sent
• A message is frequency capped and not sent
• A message is aborted
• A user isn’t reachable by channel, so the message is not sent

If an action-based Canvas is triggered by an inbound SMS message, you can reference SMS properties in the first step (Message step) or a Message step that is nested under an Action Path step. For example, in the Message step, you could use {{sms.${inbound_message_body}}} or {{sms.${inbound_media_urls}}}.

Referencing Canvas entry properties

Canvas entry properties are configured in the Entry Schedule step of creating a Canvas and will indicate the trigger that enters a user into a Canvas. These properties can also access the properties of entry payloads in API-triggered Canvases. Note that the canvas_entry_properties object has a maximum size limit of 50 KB.

Entry properties can be used in Liquid in any Message step. Use the following Liquid when referencing these entry properties: canvas_entry_properties${property_name}. Events must be custom events or purchase events to be used this way.

Use the following Liquid when referencing these entry properties: canvas_entry_properties${property_name}. Note that the events must be custom events or purchase events to be used this way.

For example, consider the following request: \"canvas_entry_properties\" : {\"product_name\" : \"shoes\", \"product_price\" : 79.99}. You could add the word “shoes” to a message with the Liquid {{canvas_entry_properties.${product_name}}}.

You can also leverage persistent entry properties in any Message step to guide your users through personalized steps throughout your Canvas workflow.

Event properties

Event properties refer to the properties that you set for custom events and purchase events. These event properties can be used in campaigns with action-based delivery as well as Canvases.

In Canvas, custom event and purchase event properties can be used in Liquid in any Message step that follows an Action Paths step. For example, when referencing event_properties, use this Liquid snippet: {{event_properties.${property_name}}}

In the first Message step following an Action Path, you can use event_properties related to the event referenced in that Action Path. You can have other steps (that are not another Action Paths or Message step) in between this Action Paths step and the Message step. Note that you’ll only have access to event_properties if your Message step can be traced back to a non-Everyone Else path in an Action Path step.

Expand for original Canvas editor

You can no longer create or duplicate Canvases using the original editor. This section is available for reference only.

• event_properties can’t be used in scheduled full steps. However, you can use event_properties in the first full step of an action-based Canvas, even if the full step is scheduled.
• canvas_entry_properties can be referenced only in the first full step of a Canvas.
• For in-app message channels specifically, canvas_entry_properties can be referenced in the original Canvas editor if you have persistent entry properties enabled as part of the previous early access.

Analytics

Refer to the following table for definitions of Message component metrics:

Metric	Description
Entries	The number of times the step has been entered. If your Canvas has re-eligibility and a user enters a Message step twice, two entries will be recorded.
Proceeded to Next Step	The number of entries that proceeded to the next step in the Canvas.
Sends	The total number of messages the step has sent. If your Canvas re-eligibility and a user enters a Message step twice, two entries will be recorded.
Unique Recipients	The number of users who have received messages from this step.
Primary Conversion Event	The number of times a defined event occurred after interacting with or viewing a received message from a Braze campaign. You define this event when building the campaign.
Revenue	The total revenue in dollars from campaign recipients within the set primary conversion window.