Fonctionnalités des données de Shopify

Cet article donne un aperçu de nos fonctionnalités Shopify, y compris les données Shopify suivies et des exemples de PAYLOAD, de backfill historique et de synchronisation des produits.

Suivi des événements Shopify

L’intégration Shopify utilise les événements recommandés pour l’eCommerce pour capturer les principaux comportements d’achat. Pour des exemples de mise en œuvre et des stratégies marketing utilisant ces événements, consultez les cas d’utilisation eCommerce.

• example payload
• shopify events

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{
    "name": "ecommerce.product_viewed",
    "properties": {
        "product_id": "12345",
        "product_name": "product",
        "variant_id": "123",
        "image_url": "www.image-url.com",
        "product_url": "mystorefront.myshopify.com/product",
        "price": 10,
        "currency": "USD",
        "source": "mystorefront.myshopify.com",
        "metadata": {
          "sku": "sku"
        },
        "type": [
          "price_drop",
          "back_in_stock"
        ]
    }
}

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{
    "name": "ecommerce.cart_updated",
    "properties": {
        "cart_id": "Z2NwLXVzLWVhc3QxOjAxSjk3UFg4RlFZMjVTVkRHRlc1RlI3SlRY",
        "currency": "USD",
        "total_value": 2000000,
        "products": [
            {
                "product_id": "8266836345064",
                "product_name": "PANTS!!!",
                "variant_id": "44610569208040",
                "image_url": "https://cdn.shopify.com/s/files/1/0604/4211/6328/files/1200px-Trousers-colourisolated.jpg?v=1689256168",
                "product_url": "https://test-store.myshopify.com/products/pants?variant=44610569208040",
                "quantity": 2,
                "price": 1000000,
                "metadata": {
                    "sku": "007"
                }
            }
        ],
        "source": "https://test-store.myshopify.com",
        "metadata": {}
    }
}

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{
    "name": "ecommerce.checkout_started",
    "time": "2022-05-23T13:52:38-04:00",
    "properties": {
        "cart_id": "eeafa272cebfd4b22385bc4b645e762c",
        "total_value": 421.88,
        "currency": "USD",
        "products": [
            {
                "product_id": "632910392",
                "product_name": "IPod Nano - 8GB",
                "variant_id": "808950810",
                "quantity": 1,
                "price": 199,
                "metadata": {
                    "sku": "IPOD2008PINK"
                }
            }
        ],
        "source": "braze-mock-storefront.myshopify.com",
        "checkout_id": "123123123",
        "metadata": {
            "checkout_url": "https://checkout.local/548380009/checkouts/123123123/recover?key=example-secret-token"
        }
    }
}

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{
    "name": "ecommerce.order_placed",
    "time": "2022-05-23T13:52:38-04:00",
    "properties": {
        "order_id": "820982911946154508",
        "cart_id": "eeafa272cebfd4b22385bc4b645e762c",
        "total_value": 421.88,
        "currency": "USD",
        "total_discounts": 5,
        "discounts": [],
        "products": [
            {
                "product_id": "632910392",
                "product_name": "IPod Nano - 8GB",
                "variant_id": "808950810",
                "quantity": 1,
                "price": 199,
                "metadata": {
                    "sku": "IPOD2008PINK"
                }
            }
        ],
        "source": "braze-mock-storefront.myshopify.com",
        "metadata": {
            "order_status_url": "https://apple.myshopify.com/690933842/orders/123456abcd/authenticate?key=abcdefg",
            "order_number": 1234,
            "tags": [
                "heavy",
                "heavy2"
            ],
            "referring_site": "https://www.google.com",
            "payment_gateway_names": [
                "visa",
                "bogus"
            ]
        }
    }
}

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{
 "name": "shopify_fulfilled_order",
 "time": "2022-05-23T14:44:34-04:00",
 "properties": {
   "order_id": 4444668657855,
   "line_items": [
     {
       "quantity": 1,
       "product_id": 6143032066239,
       "sku": null,
       "title": "Dark Denim Top",
  "variant_id": 40094740549876,
       "variant_title": "Small Dark Denim Top",


       "vendor": "partners-demo",
       "name": "Dark Denim Top",
       "properties": [],
       "price": "60.00",
       "fulfillment_status": "fulfilled"
     }
   ],
   "shipping": [
     {
       "title": "Standard",
       "price": "0.00"
     }
   ],
   "total_price": "130.66",
   "confirmed": true,
   "total_discounts": "0.00",
   "discount_codes": [],
   "order_number": 1093,
   "order_status_url": "https://test-store.myshopify.com/",
   "cancelled_at": null,
   "tags": "",
   "closed_at": "2022-05-23T14:44:34-04:00",
   "fulfillment_status": "fulfilled",
   "fulfillments": [
     {
       "shipment_status": null,
       "status": "success",
       "tracking_company": "Other",
       "tracking_number": "456",
       "tracking_numbers": [
         "456"
       ],
       "tracking_url": "https://braze.com",
       "tracking_urls": [
         "https://braze.com"
       ],
       "line_items": [
         {
           "fulfillment_status": "fulfilled",
           "name": "Dark Denim Top",
           "price": "60.00",
           "product_id": 6143032066239,
           "quantity": 1,
           "requires_shipping": true,
           "sku": null,
           "title": "Dark Denim Top",
           "variant_id": 40094740549876,
           "variant_title": "Small Dark Denim Top",
           "vendor": "partners-demo"
         }
       ]
     }
   ]
 },
 "braze_id": "123abc123abc"
}

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{
 "name": "shopify_partially_fulfilled_order",
 "time": "2022-05-23T14:43:34-04:00",
 "properties": {
   "order_id": 4444668657855,
   "line_items": [
     {
       "quantity": 1,
       "product_id": 6143032066239,
       "sku": null,
       "title": "Dark Denim Top",
       "variant_id": 40094740549876,
       "variant_title": "",
       "vendor": "partners-demo",
       "name": "Dark Denim Top",
       "properties": [],
       "price": "60.00",
       "fulfillment_status": "fulfilled"
     }
   ],
   "shipping": [
     {
       "title": "Standard",
       "price": "0.00"
     }
   ],
   "total_price": "130.66",
   "confirmed": true,
   "total_discounts": "0.00",
   "discount_codes": [],
   "order_number": 1093,
   "order_status_url": "https://test-store.myshopify.com/",
   "cancelled_at": null,
   "tags": "",
   "closed_at": null,
   "fulfillment_status": "partial",
   "fulfillments": [
     {
       "shipment_status": null,
       "status": "success",
       "tracking_company": "Other",
       "tracking_number": "123",
       "tracking_numbers": [
         "123"
       ],
       "tracking_url": "https://braze.com",
       "tracking_urls": [
         "https://braze.com"
       ],
       "line_items": [
         {
           "fulfillment_status": "fulfilled",
           "name": "Dark Denim Top",
           "price": "60.00",
           "product_id": 6143032066239,
           "properties": [],
           "quantity": 1,
           "requires_shipping": true,
           "sku": null,
           "title": "Dark Denim Top",
           "variant_id": 40094740549876,
           "variant_title": "",
           "vendor": "partners-demo"
         }
       ]
     }
   ]
 },
 "braze_id": "abc123abc123"
}

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{
 "name": "shopify_paid_order",
 "time": "2022-05-23T13:52:38-04:00",
 "properties": {
   "order_id": 4444596371647,
   "line_items": [
     {
       "quantity": 1,
       "product_id": 6143033344191,
       "sku": null,
       "title": "LED High Tops",
       "variant_id": 40094740549876,
       "variant_title": null,
       "vendor": "partners-demo",
       "name": "LED High Tops",
       "properties": [],
       "price": "80.00",
       "fulfillment_status": null
     }
   ]
 }
}

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{
    "name": "ecommerce.order_cancelled",
    "time": "2022-05-23T13:52:38-04:00",
    "properties": {
        "order_id": "820982911946154508",
        "cancel_reason": "no longer necessary",
        "total_value": 421.88,
        "currency": "USD",
        "total_discounts": 5,
        "discounts": [],
        "products": [
            {
                "product_id": "632910392",
                "product_name": "IPod Nano - 8GB",
                "variant_id": "808950810",
                "quantity": 1,
                "price": 199,
                "metadata": {
                    "sku": "IPOD2008PINK"
                }
            }
        ],
        "source": "braze-mock-storefront.myshopify.com",
        "metadata": {
            "order_status_url": "https://apple.myshopify.com/690933842/orders/123456abcd/authenticate?key=abcdefg",
            "order_number": 1234,
            "tags": [
                "heavy",
                "heavy2"
            ]
        }
    }
}

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{
    "name": "ecommerce.order_refunded",
    "time": "2022-05-23T13:52:38-04:00",
    "properties": {
        "order_id": "820982911946154508",
        "total_value": 421.88,
        "currency": "USD",
        "products": [
            {
                "product_id": "632910392",
                "product_name": "IPod Nano - 8GB",
                "variant_id": "808950810",
                "quantity": 1,
                "price": 199,
                "metadata": {
                    "sku": "IPOD2008PINK"
                }
            }
        ],
        "source": "braze-mock-storefront.myshopify.com",
        "metadata": {
		"order_note": "item was broken"
        }
    }
} 

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{
	"name": "shopify_account_login",
	"properties": {
	"source": "braze-mock-storefront.myshopify.com"
  }
}

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{% shopping_cart {{context.${cart_id}}} %}

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{% shopping_cart {{context.${cart_id}}} :abort_if_not_abandoned false %}
{{context.${cart_id}}}

Attributs personnalisés Shopify pris en charge

• example payload
• shopify custom attributes

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{
  "attributes": [
    {
      "shopify_tags": "VIP_customer",
      "shopify_total_spent": "60.00",
      "shopify_order_count": "3",
      "shopify_last_order_id": "1234567",
      "shopify_last_order_name": "test_order",
      "shopify_zipcode": "10001",
      "shopify_province": "null"
    }
  ]
}

Attributs standard Shopify pris en charge

• E-mail
• Prénom
• Nom de famille
• Téléphone
• Ville
• Pays

Collecte de données SDK

Pour plus d’informations sur les données collectées par les SDK Braze, consultez la section Collecte de données SDK.

Backfill historique

Lors de l’onboarding de votre boutique Shopify, vous pouvez lancer une synchronisation initiale des données via un backfill historique afin d’engager immédiatement vos clients. Dans le cadre de ce backfill, Braze effectue une synchronisation initiale de l’ensemble des clients et des commandes passées au cours des 90 derniers jours précédant la connexion de votre intégration Shopify. Lorsque Braze importe vos clients Shopify, le type external_id que vous avez choisi dans vos paramètres de configuration leur est attribué.

Les données d’événements de commande synchronisées sont disponibles pour la segmentation, mais les données de chiffre d’affaires elles-mêmes ne sont pas renseignées dans le profil utilisateur ni dans le tableau de bord Chiffre d’affaires – Attribution au dernier contact.

Mise en place du backfill historique Shopify

1. Activez le backfill historique dans l’étape Suivi des données Shopify.

2. Une fois la configuration de votre intégration terminée, Braze lance la synchronisation initiale des données. Vous pouvez suivre la progression dans l’onglet Données Shopify de vos paramètres d’intégration.

Données synchronisées

Lors de la synchronisation initiale, Braze importe les clients et les commandes passées au cours des 90 derniers jours précédant la connexion de votre intégration Shopify. Lorsque Braze importe vos clients Shopify, le type external_id que vous avez choisi dans vos paramètres de configuration leur est attribué.