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MetaRouter

MetaRouter elevates your Braze experience by seamlessly integrating as a powerful server-side tag management platform. It empowers you to orchestrate a complete customer data journey within Braze, from reliable fully first-party data collection enriched by up to 30%, to real-time event stream activation for personalized journeys. Additionally, MetaRouter streamlines implementation by eliminating the need for Braze tags or other third-party tags, granting you granular, parameter-by-parameter control over the data flowing into Braze.

This integration is maintained by Metarouter.

Supported features

  • Retries can be built in.
  • Requests are batched.
  • Rate limiting issues are handled with a retry.
  • External ID and PII are supported. MetaRouter passes their anonymous ID and any PII (email, phone number, name) that clients want.
  • You can send Braze purchases and custom events data.
    • Event properties are supported.
    • Nested event properties are not supported.

Prerequisites

Before you start, you’ll need the following:

Setting up MetaRouter

To set up MetaRouter for your Braze integration:

  1. Go to MetaRouter and create a new cluster.
  2. Choose which events you’d like to track.
  3. Install a MetaRouter SDK and integrate events into your website.
  4. Connect your cluster to your website’s UI.
  5. Create a new pipeline.
  6. Verify your website is sending events to MetaRouter.

Integrating Braze

Step 1: Add the Braze integration

In Enterprise MetaRouter, select Integrations > New Integration > Braze, then name your integration. Next enter your instance URL and API key, then select Apply Changes.

MetaRouter에 통합으로 Braze 추가.

2단계: Add event mapping

Add event mapping for each identity output, then configure the events you want to send to Braze. When you’re finished, select Save as New Revision.

각 ID 출력에 대한 이벤트 매핑을 추가합니다.
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