Amplitude cohort import

This article covers how to import user cohorts from Amplitude to Braze. For more information on integrating Amplitude and its other functionalities, see the main Amplitude article.

Data import integration

Any integration you set up will count toward your account’s data point volume.

Step 1: Get the Braze data import key

In Braze, navigate to Partner Integrations > Technology Partners and select Amplitude. Here, you will find the REST endpoint and generate your Braze data import key.

Once generated, you can create a new key or invalidate an existing one. The data import key and the REST endpoint are used in the next step when setting up a postback in Amplitude’s dashboard.

2단계: Set up the Braze integration in Amplitude

Amplitude에서 Sources & 대상 > [프로젝트 이름] > 대상 > Braze로 이동합니다. In the prompt that appears, provide the Braze data import key and REST endpoint, and click Save.

3단계: Export an Amplitude cohort to Braze

First, to export users from Amplitude to Braze, create a cohort of users you wish to export. Amplitude can sync cohorts to Braze using the following identifiers:

• User Alias
• Device ID
• User ID (External ID)

Amplitude는 우선순위에 따라 여러 식별자 매핑 속성을 지원합니다. 1차, 2차, 3차 식별자 매핑을 구성할 수 있습니다. 동기화 중 사용자가 기본 계정을 놓친 경우 Amplitude는 다음 사용 가능한 계정을 사용합니다. 이렇게 하면 동기화 범위가 개선되고, 삭제된 사용자가 줄어들며, 더 많은 익명 사용자와 부분 식별자를 동기화에 포함할 수 있습니다.

Once you have created a cohort, click Sync to… to export these users to Braze.

Defining sync cadence

Cohort syncs can be set to be one-time sync, scheduled as daily or hourly, or even real-time which updates every minute.

설정한 모든 통합은 데이터 포인트를 기록합니다. Braze 데이터 포인트의 미묘한 차이에 대해 궁금한 점이 있으면 Braze 계정 매니저가 답변해 드립니다.

4단계: Segment users in Braze

In Braze, to create a segment of these users, navigate to Segments under Engagement, name your segment, and select Amplitude Cohorts as the filter. Next, use the “includes” option and choose the cohort you created in Amplitude.

After saving, you can reference this segment during Canvas or campaign creation in the targeting users step.

User Matching

Identified users can be matched by either their external_id or alias. Anonymous users can be matched by their device_id. Identified users who were originally created as anonymous users can’t be identified by their device_id, and must be identified by their external_id or alias.