Tealium for Currents
Tealium is a customer data platform that collects and routes information from multiple sources to a variety of other locations in your marketing stack.
The Braze and Tealium integration allows you to seamlessly control the flow of information between the two systems. With Currents, you can also connect data to Tealium to make it actionable across the entire growth stack.
Prerequisites
| Requirement | Description |
|---|---|
| Tealium EventStream or Tealium AudienceStream | A Tealium account is required to take advantage of this partnership. |
| Currents | In order to export data back into Tealium, you need to have Braze Currents set up for your account. |
| Tealium URL | These can be obtained by navigating to your Tealium dashboard and copying the ingestion URL. |
Integration
Step 1: Create a data source for Braze within Tealium
Instructions for creating a data source can be found on the Tealium site. When completed, Tealium will provide a data source URL to copy, which you will use in the next step.
Step 2: Create Current
Braze에서 커런츠 > + 전류 생성 > Tealium 내보내기로 이동합니다. Provide an integration name, contact email, and your Tealium URL.
Next, select what you want to track from the list of available events. 기본적으로 모든 이벤트는 사용자의 external_user_id 으로 전송됩니다. 그러나 익명 사용자의 이벤트 포함 확인란을 선택하면 external_user_id 이메일 주소가 없는 이벤트도 Tealium으로 보낼 수 있습니다.
통합을 설정한 후 현재 시작을 선택합니다.
It’s important to keep your Tealium URL up to date. If your connector’s URL is incorrect, Braze will be unable to send events. 이 상태가 5일 이상 지속되면 커넥터의 이벤트가 삭제되고 데이터가 영구적으로 손실됩니다.
Integration details
Braze supports exporting all data listed in the Currents event glossaries (including all properties in both message engagement and customer behavior events) to Tealium.
The payload structure for exported data is the same as the payload structure for custom HTTP connectors, which can be viewed in the examples repository for custom HTTP connectors.
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