Merkury

Merkury is Merkle’s enterprise identity platform that helps brands maximize consumer engagement, experience, and revenue through first-party cookieless identity capabilities. The MerkuryID unifies a brand’s known and unknown customer and prospects records, site/app visits, and consumer data to a single, persistent person ID.

This integration is maintained by Merkury.

About the integration

The Braze and Merkury integration allows you to leverages the MerkuryID to increase site visitor recognition rates for Braze customers. 브랜드 이메일 가입자인 방문자를 인식하면 Merkury는 가입자의 이메일 주소를 포함하도록 Braze 프로필을 업데이트합니다. The increased recognition capabilities of MerkuryID improves engagement and personalization opportunities and immediately increases site abandonment email send quantities and associated revenue.

Prerequisites

Requirement	Description
Merkle account	A Merkle account is required to take advantage of this partnership.
Merkle Client ID	Obtain your Client ID from your Merkle representative.
Merkury tag	Place Merkle’s Merkury tag on your website.
Braze REST and SDK endpoint	Your REST or SDK endpoint URL. Your endpoint will depend on the Braze URL for your instance.
Braze REST API key	A Braze REST API key with users.track, users.export.ids, users.export.segment, and segments.list permissions. This can be created within Braze Dashboard > Developer Console > REST API Key > Create New API Key.

Side-by-side SDK integration

Uses Merkle’s client-side Merkury tag to capture Braze devices and forwards them to the Merkury identity connector endpoint for identification.

Step 1: Setup Braze web SDK tag

You must have the Braze Web SDK deployed on your website to use this integration.

Step 2: Deploy Merkle’s Merkury tag

웹사이트에 머큐리 태그를 배포하여 웹사이트에서 머큐리 ID 커넥터를 사용할 수 있도록 합니다. Merkle 계정 매니저가 자세한 지침이 담긴 가이드를 제공해 드릴 것입니다.

3단계: Create custom attributes

Merkury 아이덴티티 커넥터는 다음 필드를 채우며, 이 필드는 Braze에서 커스텀 속성으로 만들어야 합니다.

Attribute name	Data type	Description
hmid	String	Merkle’s Merkury ID
confidence_score	Number	How confident Merkury was able to identify (1-8, lower is better)

Step 4: Provide Merkle with user email universe

Merkle recommends a segmentation export of your permissible email universe. This can be followed up with daily exports of active permissible users.

The following fields are required:

• braze_id
• external_id
• email address

See your Braze representative for further information.