Why Is Customer Engagement Important?
The secret behind most successful businesses is an effective cross-channel customer engagement strategy. We’ve discovered that it decreases acquisition costs, strengthens retention, and increases user lifetime value.
That’s why it’s essential to fully understand what makes a great customer engagement strategy, and how you can assemble the right marketing tech stack to achieve it. Without the right tools, it is nearly impossible to know how your efforts are impacting your bottom line.
