Your canvas for creating engaging cross-channel experiences
Simplify journey orchestration
Move from ideation to go-live in clicks with an intuitive, no-code customer journey builder.
Optimize with AI
Experiment and refine copy, creative, timing, channel mix, promotions, and more with intelligent automation.
Execute in real time at scale
Deliver 1:1 experiences at scale, from live customer behavior.
Create consistency across channels
Coordinate messaging across every channel from one, centralized interface.
Simplify journey orchestration
Orchestrate and automate sophisticated journeys in a fraction of the time
Design, visualize, and launch dynamic user journeys with intuitive building block components.
Automatically adapt your engagement strategy with branching logic that guides your audience down specific journey paths based on real-time preferences and behaviors.
Simplify journey orchestration and establish best in class engagement with turnkey, pre-built journeys for key use cases and industries.
Continuously uncover new insights throughout a customer’s journey with your brand and rapidly put them to use.
Simplify journey orchestration
Coordinate all your campaigns from one place
Prioritize the messages that matter most and control their frequency to limit messaging fatigue.
From teams of 2 to 200, collaborate seamlessly with in-line comments, version history, and post-launch edits to refine and optimize your campaigns.
Streamline customer engagement programs across campaign types, business units, and regions — no complex integrations or offline planning required.
Experiment and optimize with AI
Eliminate the guesswork. Get better results
Find what works with the ability to experiment on entire journeys, journey paths, or individual messages.
Experiment, optimize and adapt—with just a single toggle.
Send messages on the channels customers engage with most, at the times they are most likely to engage.
Use proven algorithms to automatically optimize campaigns and guide every customer to their best-performing path.
"Our long-standing partnership with Braze has allowed us to continuously refine our customer communication strategy. We've leveraged Braze's capabilities to optimize message timing and personalization, resulting in stronger engagement and a noticeable improvement in the overall customer experience."
Tobias Lüder
Head of CRM - Europe, foodora
Execute in real time and at scale
Never miss a moment
Automatically trigger journeys and messaging based on in-the-moment customer behaviors, cross-channel interactions, and updates happening within your tech stack.
Rely on the right first-party data to inform and orchestrate the most personalized customer experiences.
Feel confident with a platform that operates with sub-second latency, regardless of your data and send volumes.
Create consistency across channels
Cohesive experiences, no matter where your customers are.
Seamlessly blend in-product and out of product channels— including email, mobile app, SMS, WhatsApp, web, paid media—from one interface
Build brand equity by keeping all your messaging centralized and on-brand.
Make all your channels work together seamlessly, so that signals from one channel can trigger messaging on another.
Case Studies
Tonies Increase Free-to-Paid Conversions YoY with Braze
Tonies saw a 117% increase in free-to-paid content conversions.
How Erewhon Fuels Growth With Braze
In partnership with Braze, Erewhon now delivers thoughtful, personalized experiences that resonate with their loyalty program members—thus far, they’ve seen a 20% lift in mobile order engagement with ~50% of recipients placing a mobile order within 90 days. They’ve also seen a ~2X increase in volume after launching with Braze and a ~33% reduction in time to stand up a campaign.
