Optimize paid media using first-party data and dynamic orchestration

See how Audience Sync can help your brand increase return on advertising spend

Reduce Paid Media Waste

Dynamically suppress ads the instant a customer converts and keep the conversation going on more cost-effective channels.

  • Drive down customer acquisition costs: Save on ad spend by removing new or existing customers from all acquisition campaigns.

  • Shut down expensive, irrelevant ads: Immediately turn off targeted ads after a customer places an order, upgrades their service, or completes any other high-value conversion.

  • Balance the marketing mix: Engage and retain customers on more cost-effective, owned channels before turning to paid platforms.

Maximize Marketing Effectiveness

Serve more relevant ads across leading platforms using trusted first-party customer preferences, behaviors, and cross-channel interactions.

  • Acquire valuable new customers: Create lookalike audiences to find new customers that are similar to existing high-value customers.

  • Reach the unreachable: When customers can’t be reached on owned channels, easily engage them on popular paid networks and channels.

  • Trigger personalized ads: Drive more conversions by triggering ads that resonate with customers based on their real-time behaviors and preferences—without relying on third-party cookies.

Bring Acquisition and Retention Workflows Together

With Braze Audience Sync, Paid Media and CRM teams work together in one solution to save time, reduce risk, and seamlessly accomplish their shared goals.

  • Stay in sync: No more manual exports of static audience lists. Keep all of your audiences and campaigns updated in real-time.

  • Safeguard customer data: Reduce the risk of manually mishandling Personal Identifiable Information (PII) with automated, encrypted syncs.

  • Optimize cross-channel engagement: Choose the right owned and paid channels to drive engagement at every stage of the customer lifecycle.

KFC Philippines Increased Revenue by 4X Using Audience Sync

By linking their owned channels to paid social ads, KFC Philippines was able to cut acquisition costs while nudging customers to complete more purchases.