Be Absolutely Engaging.™
Optimize ad targeting. Minimize marketing spend.
Put every campaign dollar to good use by leveraging first-party customer data to dynamically target and trigger paid ads.
Unify owned and paid channels with media Audience Sync.
Increase ad conversions
Drive incremental revenue by serving more relevant ads on leading platforms.
Eliminate ad spend waste
Dynamically suppress ads for audiences that have already converted.
Securely sync user data
Reduce risk with automated, encrypted syncs between systems.
Connect your marketing
Create a cohesive customer experience across your acquisition and retention teams.
Increase ad conversions
Deliver ads that really resonate.
Create lookalike audiences of your highest-performing segments to find new customers who look just like your most valuable existing ones.
Drive more conversions by triggering ads that are personally relevant to customers based on their individual behaviors and preferences—without relying on third-party cookies.
When customers can’t be reached on owned channels, easily re-engage them on paid networks.
Eliminate ad spend waste
Stop sending ads to customers you already have.
Drive down customer acquisition costs by automatically suppressing paid campaigns as soon as a customer places an order, upgrades their service, or completes another conversion.
Once a user converts on a paid channel, move the conversation to more cost-effective owned marketing channels like email, mobile, and web.
Spend on the audiences that have the highest ROI potential. Target ads to users based on their purchase propensity, recent actions, and other signals that they're primed to convert.
Connect your marketing
Collaborate more efficiently.
Coordinate cross-channel journeys across paid and owned channels all in one place. Acquisition and retention teams work together in one solution to stay in sync on shared audiences, campaigns, and marketing goals.
Activate first-party customer data across all of the most popular advertising destinations, like Meta, Google, TikTok, Snapchat, Pinterest, LinkedIn, Criteo, and The Trade Desk.
Safeguard customer data and reduce the risk of manually mishandling Personal Identifiable Information (PII) with encrypted syncs between Braze and advertising platforms.
Case Studies
How ClassPass Uses Braze Audience Sync to Improve Paid Ad ROI and Save Time
Braze Audience Sync has enabled ClassPass to better and more easily activate customer data, leading to a 2% lift in conversion rates on TikTok and has boosted operational efficiency by saving the marketing team two hours of work time a month per social channel (6 hours total per month).
