Reducing Your Ad Spend to Get Ahead in 2023
29 March 2023
Be Absolutely Engaging.™
Put every campaign dollar to good use by leveraging first-party customer data to dynamically target and trigger paid ads.
Drive incremental revenue by serving more relevant ads on leading platforms.
Dynamically suppress ads for audiences that have already converted.
Reduce risk with automated, encrypted syncs between systems.
Create a cohesive customer experience across your acquisition and retention teams.
Increase ad conversions
Create lookalike audiences of your highest-performing segments to find new customers who look just like your most valuable existing ones.
Drive more conversions by triggering ads that are personally relevant to customers based on their individual behaviors and preferences—without relying on third-party cookies.
When customers can’t be reached on owned channels, easily re-engage them on paid networks.
Eliminate ad spend waste
Drive down customer acquisition costs by automatically suppressing paid campaigns as soon as a customer places an order, upgrades their service, or completes another conversion.
Once a user converts on a paid channel, move the conversation to more cost-effective owned marketing channels like email, mobile, and web.
Spend on the audiences that have the highest ROI potential. Target ads to users based on their purchase propensity, recent actions, and other signals that they're primed to convert.
Connect your marketing
Coordinate cross-channel journeys across paid and owned channels all in one place. Acquisition and retention teams work together in one solution to stay in sync on shared audiences, campaigns, and marketing goals.
Activate first-party customer data across all of the most popular advertising destinations, like Meta, Google, Pinterest, Snapchat, TikTok, and Criteo.
Safeguard customer data and reduce the risk of manually mishandling Personal Identifiable Information (PII) with encrypted syncs between Braze and advertising platforms.
Check out the resources.
Are you a channel short and a dollar late?
Braze operates with sub-second latency—not batch-and-blast—so you can generate the right engagement in the right moment to yield the most valuable results.
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