Gaming & Gambling

Unlock the next level of player engagement

Turn new players into loyal fans with personalized engagement that evolves alongside every achievement, milestone, and session.

Contact Sales

Smiling woman in a pink sweater plays a video game while colorful app notifications and email messages about new in-game quests and levels appear beside her.

Reimagine customer engagement across Gaming & Gambling

Braze pulls data together across player journeys both in-game and out—which allows marketers to power relevant messaging across all channels.

31%

Year over year increase in sessions per user

82%

Uplift in user lifetime with cross-channel messaging

32%

Year over year increase in conversion rate

Real-time triggers

React in the moment, not on the next sync

From the first launch to the final boss, every player's journey is different. Braze helps you respond to each one with real-time engagement powered by live user behavior.

How DraftKings Customizes Their Messaging With Liquid Personalization From Braze

View DraftKings blog post

Braze Data Platform

a screen shows a man with headphones and says brandon you have one hour to claim a mystery reward

Cross-channel orchestration

Meet players where they are, in-game and out

The best player experiences don't reset with every channel. Braze unifies push, in-app, SMS, email, and web so every interaction builds on the last.

Second Dinner Amplifies Player Engagement with Braze Content Cards

View Second Dinner Case Study

Cross-Channel Messaging

Illustration of a mobile SMS and in-app message showing a gamified mission brief about delivering supplies, with a background image of soldiers in a battlefield.

Intelligent personalization

Optimize every touchpoint

BrazeAI™ helps teams grow revenue by predicting key player behaviors, like churning or making a purchase, then personalizing every interaction for greater impact.

BrazeAI™