Be Absolutely Engaging.™

Braze Data Platform

Unify, activate, and distribute your proprietary data with a comprehensive, composable set of data capabilities and partner integrations that help you deliver meaningful experiences at scale.

Build stronger customer relationships with first-party data.

Unify your data with speed and flexibility

Open a bi-directional flow of data via direct integrations between Braze and your data warehouse, CDP, digital properties, backend systems, and other software investments.

Build comprehensive customer profiles

Create dynamic audiences with easy to use, flexible segmentation tools that make it possible to delight every user at every interaction.

Activate your data in real time

Get more out of your data to unlock relevance at scale with real-time triggers, personalized content and Sage AI by Braze.

Securely distribute customer data to any destination

Send product and customer data to any destination or system in real time, as a critical input to product and brand strategy.

Speed and flexibility

Integrate data from any source.

Connect directly to your data warehouse

Easily sync and manage customer and brand data from your source of truth, with zero-copy access to your cloud data warehouse—including Amazon Redshift, Databricks, Google BigQuery, and Snowflake.

Easy data transformations

Use pre-configured webhooks, AI-generated code, and custom field mapping to integrate Braze with any software.

Customizable integrations

Connect Braze to your digital properties, backend systems, and other software with lightweight SDKs and modern APIs.

Taxfix connected Snowflake, Looker, and Segment’s customer data platform to build 1:1 personalized experiences at scale—resulting in a 25% increase in product feature upsell.

Read Case Study

Extensive partner ecosystem

Maximize the value of your tech stack.

Customer data management partners

Keep all of your systems and teams aligned by seamlessly syncing data to and from your data warehouse or customer data platform.

Analytics partners

Continuously stream customer engagement and behavior data from Braze to your business intelligence and data visualization tools for deeper analysis.

Paid media partners

Use first-party Braze data to dynamically target, trigger, or suppress paid ads across Criteo, Facebook, Google, Pinterest, Snapchat, and TikTok.

150+ turnkey partner integrations

Tap into our extensive partner network to bring data together for eCommerce, loyalty, personalization, order management, and more—all with ultra-low latency.

Learn about our partners

Cohesive customer profiles

Reach the right audience.

Flexible audience segmentation

Tap into 100+ out-of-the-box filters or use plain text prompts to easily build audience segments that are primed to engage—all without involving technical teams.

Identity management

Quickly and confidently merge and join customer records based on key identifiers like email address, phone numbers, and custom IDs.

Anonymous user engagement

Understand the behavior and preferences of previously unknown users, simplifying the process of converting first-time visitors into loyal customers.

"Data Transformation from Braze has helped our marketing team better understand and act on customer information from other platforms—allowing us to better segment and communicate with them and provide a more personalized experience."

Kate Chamberlain Director, CRM and Promotions, SimpliSafe

Customized journeys

Personalize every interaction.

Real-time triggers

Automatically trigger journeys and messaging based on sub-second customer behavior and cross-channel interactions.

Flexible, dynamic content personalization

Easily enrich your messages with relevant, brand-specific Catalog data, and pull custom content into messages at send-time using APIs.

Let AI supercharge your data

Sage AI by Braze™ uses predictive intelligence to deliver personalized recommendations for each customer, based on behavior, purchase history and more.

Payomatic integrated Braze with Snowflake to personalize customer experiences by centralizing and analyzing real-time data—resulting in a 32% increase in feature adoption and 11% increase in mobile app engagement.

Read Case Study

Stay compliant and secure

Grow with confidence.

Performance at scale

Integrate, process, and activate large data volumes with ultra-low latency, so your messages reach the people users in the right context—globally or locally.

World-class data security and compliance

We take data privacy and security seriously—for our organization, our customers, and our customers’ customers. This is demonstrated by our ISO 27001 certification and successful SOC 2 Type 2 audits, as well as our material compliance with HIPAA, CCPA, and GDPR.

Case Studies

21 Million

Messages sent in a single minute on Black Friday

25 Billion

API calls on Black Friday

Check out the resources.

View the Blog

Are you a channel short and a dollar late?

Braze operates with sub-second latency—not batch-and-blast—so you can generate the right engagement in the right moment to yield the most valuable results.

Get Started How Braze Works