BrazeAI™
You lead, AI amplifies
BrazeAI™ helps marketers drive more meaningful engagement—powered by composable predictive, generative, and agentic intelligence that adapts across touchpoints.
MADE TO AMPLIFY COMPANIES OF ANY SIZE IN ANY INDUSTRY
Smarter work, better experiences
Activate richer context
Anticipate customer behaviors with a stream of rich, first-party insights.Amplify with intelligence
Boost your creativity, strategy, and productivity with a team of AI assistants and agents.Personalize every interaction
Deliver relevant, 1:1 experiences at rapid speed and massive scale.Context
Deepen your insights and anticipate customer behavior
Identify and target customers based on custom predictions and shape future engagement.
Meet customers on the channels they use most, at the times they engage, and with the messaging they prefer.
Use past behavior to suggest the next best product or content to resonate with each customer.
Intelligence
Amplify your marketing with a team of BrazeAI™ agents
Move beyond repetitive, time consuming tasks and focus on creative thinking and strategic goals.
Describe your vision and let creative AI agents rapidly create on-brand, dynamic content.
Use BrazeAI™ for actionable recommendations, intelligent analytics and smart segmentation.
Tackle complex tasks like code and report generation with simple prompts to free up technical resources.
"One of my favorite Braze features is the BrazeAI™ Liquid Assistant. It has made my life so much easier when it comes to writing liquid and allowed me to personalize my messages within seconds."
Jovana Kovac
Digital Marketing Specialist, Welcome Pickups
Interaction
Elevate human impact with BrazeAI Decisioning™
Go beyond segments with decisioning agents that learn, adapt, and deliver truly personal experiences in real time.
Uncover what clicks with your customers, faster—then keep innovating without the wasted effort.
Put the right offers, incentives, and campaigns in market—and maximize the metrics that matter most: profit, revenue, efficiency, and CLV.
The BrazeAI™ Difference
Real-time context
Braze continuously ingests context, processes it in real time, and makes it immediately available for BrazeAI™ intelligence.Composable intelligence
BrazeAI™ natively embedded at every layer of our platform and can be combined and recombined across leading models for engagement use cases.Cross-channel interaction
BrazeAI™ makes the output of its models quickly available for cohesive interaction on any channel.Proven expertise, results, and scale
Braze is equipped with years of AI decisioning experience and AI-dedicated teams configuring and deploying AI agents.Check out the resources.
GuideAI-Powered Customer Engagement: A Braze Playbook
Article8 min readAI agents in marketing: What they are and how they power smarter journeys
August 06, 2025
WebinarAI-Powered Personalization: Balancing Relevance with Responsibility
July 31, 2025
WebinarKnow your customer: Enhancing relevance with AI-powered experimentation
July 23, 2025
Article8 min readIntroducing the Braze MCP Server: Conversational access to your customer engagement data
August 12, 2025
Article7 min readWhat is AI decisioning? A marketer’s guide to predictive campaign logic
August 05, 2025