The Braze WhatsApp Inspiration Guide

As customer expectations shift, macroeconomic conditions continue to be unstable, and messaging channels emerge, brands need to find new ways to keep up. One way they can do that is to leverage WhatsApp. As the most popular 1:1 messaging platform in the world, WhatsApp offers marketers incredible potential when it comes to contacting their customers—if they know how to use it.

To help out, we assembled 20+ inspirational WhatsApp use cases that can be easily customized to your needs and help you activate, monetize, and retain customers through this powerful channel.

In this exclusive Braze guide, uncover:

  • The power of WhatsApp for marketers

  • Key considerations for WhatsApp usage in your engagement strategy

  • WhatsApp campaign best practices

  • 20+ inspirational WhatsApp campaigns


Today’s top global brands are sending tens of billions of messages per month to over 5.5+ billion monthly active users (MAU) with Braze.