Be Absolutely Engaging.™
Create WhatsApp conversations that convert.
Build personal connections with customers on the world’s most popular 1:1 messaging app, thanks to native support for WhatsApp in Braze.
Spark up a conversation where the world chats.
Boost conversions
Send rich, dynamic two-way messages that capture attention and drive action.
Break down channel silos
Save time and money by unifying WhatsApp and every other digital channel under one centralized platform.
Integrate and scale with ease
Easily manage your WhatsApp program and expand your global reach to over 2B+ active users.
Drive deeper engagement
Target your mobile-first customers with real-time conversations that build relationships.
Boost conversions
Create rich, engaging WhatsApp messages.
Create tailored WhatsApp campaigns with content that reflects your customers’ preferences and behaviors. Easily embed recommendations, promotions, loyalty points, alerts, and more.
Capture your customers' attention by sending messages with rich images, videos, audio, documents, quick reply buttons, and dynamic calls-to-action.
Connect in the moments that matter. Trigger campaigns and user journeys based on real-time customer behaviors, campaign interactions, and backend updates.
Optimize for conversions. Send the WhatsApp campaign that’s most likely to convert by leveraging robust A/B testing and automated, real-time optimization.
Drive deeper engagement
Connect with the right mobile customers.
Understand and act on your rich zero- and first-party data. Send targeted WhatsApp messages based on your customers’ preferences, behaviors, and cross-channel interactions.
Fine-tune your audiences. Target customers who are most likely to convert with real-time granular segments and filters.
Connect with your mobile-first customers on their terms. Leverage AI to reach them on their preferred channel.
Use WhatsApp click tracking to re-engage customers based on their past interactions and maximize performance with in-depth analytics.
Drive deeper engagement
Orchestrate conversations in real time.
Keep the conversation going. Use our intuitive journey builder to quickly set up messages and non-templated responses.
Reply in real time. Process messages and quick replies from the moment they arrive—keeping conversations active and personal.
Break down channel silos
Build immersive, responsive experiences.
Streamline interactions. Use convenient, customizable forms to collect sign-ups, run surveys, recommend products, and more–all without leaving WhatsApp.
Give customers the choice. Enhance your response messages with interactive lists that allow you to collect and respond to selections made directly in the WhatsApp thread.
Turn chats into carts. Use your Meta Catalog to create dynamic product and catalog messages that make it easy for customers to browse your products directly in WhatsApp.
Integrate and scale with ease
Expand your reach quickly.
Eliminate third-party senders and intermediaries. Get started quickly with our intuitive set up and manage your program directly between Braze and WhatsApp.
Partner with WhatsApp experts. Build and expand your WhatsApp program with our high-touch onboarding process and implement best practices with guidance from our dedicated team of WhatsApp experts.
Rapidly grow your subscriber list. Leverage our no-code phone number capture form to build a highly engaged list of WhatsApp subscribers.
Scale your WhatsApp program reliably. Expand your use cases, audience sizes, and message volumes with a platform engineered to handle any global scale.
Case Studies
Rappi Reactivates Lapsed Users and Increases Purchases With WhatsApp
WhatsApp’s high regional adoption rate provided Rappi an opportunity to engage their customers with value-add messages on a channel they are used to. Rappi’s recent WhatsApp campaign drove an 80% uplift in purchases versus the control group, which received marketing messaging about these deals only via push notifications and email.
