Rappi’s WhatsApp promotional campaign drove an 80% uplift in purchases.
25 May 2023
Be Absolutely Engaging.™
Build personal connections with customers on the world’s most popular 1:1 messaging app, thanks to native support for WhatsApp in Braze.
Send rich, dynamic two-way messages that capture attention and drive action.
Save time and money by unifying WhatsApp and every other digital channel under one centralized platform.
Easily manage your WhatsApp program and expand your global reach to over 2B+ active users.
Target your mobile-first customers with real-time conversations that build relationships.
Create tailored WhatsApp campaigns with content that reflects your customers’ preferences and behaviors. Easily embed recommendations, promotions, loyalty points, alerts, and more.
Capture your customers' attention by sending messages with rich imagery, quick reply buttons, and dynamic calls-to-action.
Connect in the moments that matter. Trigger campaigns and user journeys based on real-time customer behaviors, campaign interactions, and backend updates.
Optimize for conversions. Send the WhatsApp campaign that’s most likely to convert by leveraging robust A/B testing and automated, real-time optimization.
Drive deeper engagement
Understand and act on your rich zero- and first-party data. Send targeted WhatsApp messages based on your customers’ preferences, behaviors, and cross-channel interactions.
Fine-tune your audiences. Target customers who are most likely to convert with real-time granular segments and filters.
Rappi drives an 80% increase in purchases by leveraging WhatsApp to reach active and lapsed usersView Article
Drive deeper engagement
Easily build and visualize two-way WhatsApp conversations. Use our intuitive journey builder tool to quickly set up messages and non-templated responses.
Keep the conversation going. Instantly process messages and quick replies from your customers to send responses in real-time.
Break down channel silos
Eliminate point solutions and channel silos. Optimize marketing spend by pairing WhatsApp with other conversion-driving channels, including email, push, in-app messages, and more.
Create customer-centric experiences. Build seamless journeys that span across WhatsApp and other key engagement channels.
Reduce paid ad waste by connecting your owned and paid channels. Dynamically suppress ads the instant a customer converts on WhatsApp or any other channel.
Double down on high-performing strategies. Leverage campaign-level, WhatsApp program-level, and cross-channel reporting to make data-driven decisions that maximize revenue.
Styli increases ROI by 50% by sending personalized cross-channel campaigns, including WhatsAppView Article
Integrate and scale with ease
Eliminate third-party senders and intermediaries. Get started quickly with our intuitive set up and manage your program directly between Braze and WhatsApp.
Partner with WhatsApp experts. Build and expand your WhatsApp program with our high-touch onboarding process and implement best practices with guidance from our dedicated team of WhatsApp experts.
Rapidly grow your subscriber list. Leverage our no-code phone number capture form to build a highly engaged list of WhatsApp subscribers.
Scale your WhatsApp program reliably. Expand your use cases, audience sizes, and message volumes with a platform engineered to handle any global scale.
WhatsApp is the most popular messaging app in the world with over 2 billion monthly active users.
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