Problem
Wealthsimple, one of Canada’s fastest-growing and most trusted money management platforms, wanted to deepen client activation, monetization, and retention but lacked a customer engagement platform capability of creating the personalized, automated campaigns they needed.
Strategy
After switching to Braze, they were able to action on their wealth of data to address every aspect of the customer journey. For example, they launched a promotional campaign that encouraged both new and existing clients to move their financial assets to Wealthsimple, helping to achieve the goal of becoming clients’ primary financial relationship.
Results
The campaign resulted in a record month for net deposits, with 20% of clients who received the campaign registering for the promotion. Additionally, 25% of all participants were new clients, making it both an effective acquisition and loyalty play.