Brands looking to engage customers wherever they are need web messaging in their marketing arsenal. About 31% of the time individuals spend with digital media is via web browsers*, making web push notifications and in-browser messaging important avenues for customer engagement. Timely web messaging is relevant throughout the customer lifecycle, whether to welcome a newcomer with an onboarding experience or alert a loyal user to a limited-time offer.
With the ability to directly engage web visitors at a personal level, web push notifications and in-browser messages are making a familiar platform like the web feel new and full of exciting possibilities.
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Today’s top global brands are sending tens of billions of messages per month to over 3 billion monthly active users (MAU) with Braze.
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