Reports and Guides

In today's hyper-competitive landscape, true brand loyalty has never been more elusive—or more valuable. Discover what it really takes to build lasting connections in the third edition of Melting Points from the 427° Innovation Lab at Braze—backed by global research, dozens of creative “Brazestorms”, and cross-industry brand insights. The findings are transformative: Real loyalty isn’t built on transactional perks alone—it’s rooted in emotional relevance, connection, community, and consistently adding real value to people’s lives. Where creativity melts into technology, where brand purpose fuses with performance metrics—that's where modern loyalty is forged.

Whether you’re just starting to use WhatsApp in your cross-channel marketing mix or you’re an early adopter looking to sharpen your skills, our guide Getting Started with WhatsApp can help you get up to speed with helpful tips and strategies. Download the guide to uncover: Opt-in requirements and methods Campaign strategies and ideas Two-way conversation orchestration Best practices for adding WhatsApp to your marketing mix