Push Notifications: What They Are, How They Work, and Why They Matter

As the first mobile-native messaging channel, push notifications have grown into a powerful engagement tool for cementing customer relationships and boosting revenue. This key pillar of cross-channel campaigns has been shown to drive engagement, and goes a long way toward helping brands develop, sustain, and retain customer relationships over time. If you’re looking to master the art of push to boost engagement across channels like email, look no further than this in-depth guide. We’ll walk through the innovations pushing the possibilities of push skyward and explore everything you need to know to get it right.

Access the guide to discover:

  • How to increase customer engagement by up to 191% by adding push to your cross-channel strategy
  • The 4 major push scheduling types your brand needs to master to cut through the noise
  • How top brands like Burger King leveraged this channel to increase monthly active users by 50%
  • The major pros and cons of push, and how to maintain an appealing balance of messaging for customers on the receiving end


Today’s top global brands are sending tens of billions of messages per month to over 5.5+ billion monthly active users (MAU) with Braze.