With a goal to increase ROI and revenue per customer, KFC Australia needed to create a campaign that could cut through the noise...
28 June 2023
Fine-tune every part of the customer journey.
Test your creative content, channel mix, and entire customer journeys in a click of a button.
Create differentiated, relevant messaging at scale with a modern experimentation engine that helps you determine what messaging will resonate most with each individual.
Use Sage AI by Braze to find the winning variants and automatically shift customers to the journey, path, or message that will drive the highest engagement and conversions.
Quickly test your ideas
Test and optimize message content, timing, promotions, and more to ensure you are getting the most out of your messaging.
Test on any Braze channel, or combination of channels, to find the most optimal solution.
Hypothesize, test, and learn without reliance on engineers or third parties.
“With Braze, we were able to easily and efficiently experiment with SMS. It enabled us to directly reach our most and least engaged customers which drove higher engagement.”
Every customer is different.
Their experiences should be, too.
Deliver content that converts
Find the message copy and content that resonates most with each individual user.
Send customers down the optimal journey path based on their personal preferences and attributes.
7.5% increase in Open Rates from Campaigns that use Personalized Variant over normal winning campaigns.View Article
Optimize with AI
Use AI automation to automatically adapt your engagement strategies based on the winning variant.
Create a real-time feedback loop that allows you to continually improve your campaigns and customer journeys based on customers' most recent actions.
Take the guesswork out of experimentation with AI-backed automation that can optimize journeys for all of your customers—no matter the scale.
Freeletics used A/B testing and automation to increase Black Friday campaign conversions 200%View Case Study
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