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  • Why Braze?
    • The Braze PlatformAll your data, channels, and orchestration needs in one placeView the platform
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    2026 Global Customer Engagement ReviewFor our sixth Global CER, we surveyed over 2,200 marketing leaders and analyzed upwards of 6 billion data points spanning more than 750 brands
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Braze.
Be Absolutely
Engaging.™

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Be Absolutely Engaging.™

Cross-channel Messaging

Consolidate your messaging mix and meet customers where they are with consistent, responsive experiences.

Contact Us
Cross-channel marketing solutions with a woman is smiling in front of a screen that says entry rules

Every channel. One platform.

Email

Mobile App Messaging

Web Messaging

SMS/RCS

WhatsApp

Digital Ads

LINE

KakaoTalk

a screenshot of a website that says outdoors onward
a phone with a notification that says finish booking your paris trip
a screenshot of a website for flash & thread
a phone screen shows a message from pamperher
a phone screen shows a message from upon voyage
two cell phones are open to a pinterest page and an instagram page
a phone screen shows a profile of a man named takashi ito
A user profile card for Park Ji-han (High Earner, Travel, no Gold Card) is linked to a smartphone displaying a personalized message inviting him to upgrade to a Gold Card for travel points.

If you're not on every channel, you're leaving money on the table.

Expand your reach

Grow your audience, capture attention, and create more opportunities for engagement across channels, platforms, and devices.

Break down silos

Say goodbye to limited point solutions and hello to increased agility, conversions, and cost savings.

Scale without compromise

Easily add new channels over time, maintain compliance, and ramp message volumes on the busiest days of your year.

Deliver compelling conversations

No matter the channel, make every customer experience feel cohesive, highly responsive, and interactive.

Expand your reach

Meet customers where they are.

Every channel at your fingertips

Engage your customers across email, SMS/RCS, mobile, web, global messaging apps, paid media, and more.

Intelligent channel delivery

Reach customers on the channel they’re most likely to engage with based on past interactions.

Flexible channel experimentation

Use A/B testing to find out which channel or channel mix works best for a particular campaign or customer experience.

Braze gives us the capability to reach the user at the right time with the right channel, with personalized content to be relevant for the user. Also, all the technology partners available are a huge help for orchestration.

Juan Fiore

CRM Automation Manager, Rappi

Unified messaging across multiple channels with a phone screen shows a message that says " adventure awaits what are you waiting for "

Break down silos

Bring all your channels together.

Channel consolidation

Eliminate redundancy, sprawl, and channel silos by consolidating customer engagement into a single, purpose-built solution.

Unified marketing workflow

Move quickly from ideation to execution to launch without having to switch between multiple different channel-specific platforms.

Cross-channel visibility

Maintain a comprehensive, cross-channel view of the customer and customer engagement performance.

31% cost savings in platform consolidation.
Read Report
A smiling woman using a smartphone surrounded by floating labels representing various communication channels like email, push notifications, and messaging apps.

Scale without compromise

Optimize your channel mix for greater ROI.

Channel segmentation by cost

Allocate higher send volumes towards lower-cost, conversion-driving channels before sending on more premium channels.

Channel frequency capping

Avoid over-sending by setting custom rules that limit the number of messages deployed on or across channels.

Dynamic ad integrations

Reduce paid ad waste by connecting your owned and paid channels. Dynamically suppress acquisition and retargeting ads the instant a customer converts.

107% increase in average user lifetime using 2 channels vs. 1 channel.
Read Guide
Cross-channel marketing solutions

Break down silos

Create compelling messages fast on any channel.

Easy, drag-and-drop editing

Quickly compose on-brand messages in minutes using visual editors across channels.

Ready-to-use templates

Use pre-built templates, custom content blocks, and other reusable content or design elements to save time.

Custom content with generative AI

Kickstart the copywriting, image generation, and content QA process with BrazeAI™.

Dynamic content personalization

Easily embed products, content, promotions, recommendations, and more into cross-channel messages.

33% reduction in time to stand up a campaign.
Read Case Study
Unified messaging across multiple channels with an advertisement for burger boys that says get 20 % off your favorites today only

Scale without compromise

Reduce risk as you grow.

Reliability at scale

Performance you can trust—no matter how fast and intricate your audience, channel mix, campaigns, and journeys grow.

Channel expansion

Easily add new channels over time without slowing down your workflow, adding resources, or having to learn a whole new platform.

Deliverability management

Stay compliant and keep your subscriber lists clean with everything you need to understand preferences, manage subscription statuses, process opt-ins and opt-outs; and maintain strong deliverability.

59.9B message sent with 100% uptime over BFCM 2025.
Read Article
a person holding a cell phone with a speech bubble that says 6 billion monthly active users 2.2 trillion messages sent in one year

Deliver compelling conversations

Stay connected across channels.

In-the-moment orchestration

Let context from real-time customer behaviors and cross-channel interactions dictate your next best action, offer, or message.

Consistency across channels

Blend out-of-product and in-product messaging to deliver promotional, lifecycle, and transactional experiences that feel cohesive and frictionless.

Interactive experiences

Spark up a conversation. Create engaging experiences using two-way messaging, surveys, quick replies, and other interactive elements.

117% increase YoY in free-to-paid conversion rate with cross-channel engagement.
Read Case Study
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Case Studies

Max
Case Study

Max Drives 6X More Engagement With Interactive Cross-Channel Campaign

The campaign saw a 3.36% lift in viewership of the recommended titles over control, a 3.12% lift in session starts over control, and a 6X higher click rate to the in-app message over benchmark.
Stash
Case Study

Stash drives long-term investing habits with sophisticated, personalized user onboarding

The personalized onboarding campaign delivered strong results across conversion events and email engagement, which included a 64% increase in email click-through rate and 72% increase in email open rates. Importantly, this led to a 20.34% “FirstDeposit_Started” conversion rate—truly helping users get started on their financial journey.
BandLab
Case Study

BandLab Uses Cross-Channel Strategy to Drive Memberships

BandLab found Braze Content Cards helped to increase clicks from the app. The brand averages a 12.1% Impressions-to-Clicks rate, with Content Cards (both inbox and in-feed) earning a 6.40% click rate to membership for power users. Following initial successes, BandLab began to apply Braze across other parts of the customer lifecycle—from onboarding to engagement to monetization.
Max
Case Study

Max Drives 6X More Engagement With Interactive Cross-Channel Campaign

The campaign saw a 3.36% lift in viewership of the recommended titles over control, a 3.12% lift in session starts over control, and a 6X higher click rate to the in-app message over benchmark.
Braze is a Leader in Multichannel Marketing Hubs
94%
Increase in LTV when customers blend in-product and out-of-product messaging
Stash
Case Study

Stash drives long-term investing habits with sophisticated, personalized user onboarding

The personalized onboarding campaign delivered strong results across conversion events and email engagement, which included a 64% increase in email click-through rate and 72% increase in email open rates. Importantly, this led to a 20.34% “FirstDeposit_Started” conversion rate—truly helping users get started on their financial journey.
BandLab
Case Study

BandLab Uses Cross-Channel Strategy to Drive Memberships

Check out the resources.

View the Blog
  • an advertisement for braze mix and match supercharge engagement monetization and retention with cross-channel experiences
    Guide

    Mix and Match: Supercharge Engagement, Monetization, and Retention with Cross-Channel Experiences

  • A Braze guide titled "The secret lives of channels," featuring a smiling woman holding a phone surrounded by various digital channel icons.
    Guide

    The secret lives of channels

  • a braze logo on a purple and orange background
    Report

    2025 Gartner® Magic Quadrant™ for Multichannel Marketing Hubs

FAQ

What is cross-channel messaging in Braze?
How does Braze help consolidate messaging channels?
What channels can be managed with Braze Cross-Channel Messaging?
How does Braze optimize channel delivery?
How does Braze help with channel frequency management?
Can Braze integrate paid media into cross-channel campaigns?
What role does BrazeAI™ play in cross-channel messaging?

It’s time to be a better marketer

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