Customer Engagement

What is Customer Engagement?

Keep hearing about the topic of customer engagement but not sure what it entails or the impact it can have on your business? Get up to speed fast and kick-start your own successful customer engagement strategy with this introductory guide.

Learn what the main differences are between CRMs, CDPs and CEPs, looking at potential bottom-line business benefits so that you can confidently choose the right software to support your goals.

In this guide we'll explore:

  • Why customer engagement is so high on the agenda for savvy brands in 2023

  • Six ways a customer engagement strategy increases revenue and ROI

  • How three real-life businesses are thriving with customer engagement


Today’s top global brands are sending tens of billions of messages per month to over 5.5+ billion monthly active users (MAU) with Braze.