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            1. Webinar

              [AMER] Customer Engagement Workshop: Practical frameworks for modern customer relationships

            2. Webinar

              [EMEA] Customer Engagement Workshop: Practical frameworks for modern customer relationships

            3. Webinar

              How to achieve real ROI with AI

            4. Ebook cover for "Braze WhatsApp Inspiration Guide" featuring 3D icons of envelopes, a notification bell, a lightbulb, and a chat bubble.
              Guide

              The Braze WhatsApp Inspiration Guide

              Braze Alloys
            5. Blue globe surrounded by translucent notification bubbles.
              Article4 min read

              3 Ways to Amplify Your APAC Push Strategy

              Haley
              Haley Trost
            6. Person working on laptop with coffee, surrounded by 3D clock, gear, database, and abstract logo icons on a purple-orange gradient background.
              Article5 min read

              A day in the life of a data scientist on the BrazeAIᵀᴹ forward-deployed engineering team

              McKay
              McKay Jensen
            7. Promotional image for Braze APAC & GCC '2025 key takeaways' on customer engagement, featuring a smiling woman surrounded by digital app icons.
              Guide

              A Look Back at Key Takeaways from Grow with Braze 2025

            8. The word "braze" in white script font on an abstract background of orange, pink, and red curved shapes.
              Press Release2 min read

              Braze Delivers BrazeAI Decisioning Studio™ Through Google Cloud Marketplace

              Team
              Team Braze
            9. Establishing a Marketing Center of Excellence, with a photo of two women reviewing documents.
              Guide

              Establishing a Marketing Center of Excellence: An executive’s guide to building a customer-centric organization

            10. 3D illustration of a control panel with purple sliders, a magic wand icon, a person icon, and a pixel icon.
              Article11 min read

              How behavioral marketing turns data into personalized experiences

              Team
              Team Braze
              Customer Engagement
            11. 3D icons for email management: an open envelope, magnifying glass, and checkmark.
              Article6 min read

              The new inbox reality: How iOS changes are reshaping email marketing

              Aparna
              Aparna Prasad
            12. Smiling man using a smartphone, with floating icons for communication, commerce, and abstract data connections.
              Article11 min read

              Experience optimization: Turning data insights into better journeys

              Team
              Team Braze
              AI and Machine Learning
            13. Braze Marketer of the Month: Emma Oliver, Senior CRM Manager at Jagex.
              Article4 min read

              December 2025 Bonfire Marketer of the Month: Jagex’s Emma Oliver

              Emily
              Emily Calderon
              Bonfire
            14. Braze 2025 Year in Review.
              Article9 min read

              2025 Braze year in review: Major moments, milestones, and evolutions

              Team
              Team Braze
              AI and Machine Learning
            15. Four diverse customer profiles, with labels like "Churn risk: High" and "Likely to buy," surrounding a central app logo.
              Article14 min read

              AI customer segmentation: Smarter targeting through predictive insights

              Team
              Team Braze
              Dynamic Segmentation
            16. Purple 3D speech bubble with "braze" in orange text, next to another speech bubble, on a gradient background.
              Article10 min read

              SMS vs. MMS vs. RCS: Choosing the right messaging channel for modern engagement

              Team
              Team Braze
            17. a picture of a man in a white shirt is surrounded by icons
              Article6 min read

              From multivariate testing to AI decisioning

              Victor
              Victor Kostyuk
              AI Decisioning
            18. Metallic AI lightbulb shaped like a hand, with icons representing data, connection, and growth.
              Article9 min read

              Enterprise generative AI: Transforming data, decisions, and customer experiences

              Team
              Team Braze
              AI and Machine Learning
            19. 3D illustration of hands giving thumbs up, one holding a megaphone, with floating notification, email, and chat icons.
              Article10 min read

              Omnichannel personalization: Delivering consistent, connected customer experiences

              Team
              Team Braze
              Cross-ChannelPersonalization
            20. A smiling Black woman uses a laptop, surrounded by floating icons, a "Conversions 79%" overlay, and an image generation prompt.
              Article6 min read

              Are you AI-savvy enough to survive? A wake-up call for CMOs

              Team
              Team Braze
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