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            1. A man smiling at his phone, which shows an SMS marketing message with grey boots and an abandoned cart discount offer.
              Article11 min read

              Offer Personalization: How to Deliver Relevant Promotions That Drive Conversions

              Team
              Team Braze
            2. Stylized city and nature scene with icons for sustainability, global care, and community.
              Article4 min read

              Forge 2025: Social impact highlights

              Rachel
              Rachel Waitt
            3. Diagram showing optimal path testing for SMS, email, and in-app messages, with a smiling woman integrated into the in-app section.
              Article14 min read

              AI experimentation platform for measurable marketing wins

              Team
              Team Braze
            4. A smiling woman holds a smartphone amidst floating digital icons representing data, finance, and social media on a purple background.
              Article10 min read

              Agentic Workflows: A Guide for Marketers

              Team
              Team Braze
            5. Braze graphic: "The journey is everything." Two women eat ice cream by a scenic coastal town, promoting exceptional traveler experiences with a "Download guide" button.
              Guide

              The Journey Is Everything

            6. A UI displaying experiment settings, an enabled 'Winning Path', and a 'Winning Variant' pop-up showing burgers and a personalized discount offer.
              Article13 min read

              AI A/B testing: Smarter experiments for real-time marketing optimization

            7. A smiling woman with glasses and curly hair holds a phone and laptop, surrounded by icons representing business and e-commerce tools.
              Article1 min read

              How AI capabilities in Braze scale growth for financial services

            8. Newsweek America's Greenest Companies 2026 award badge, featuring a hand holding a purple leaf.
              Article2 min read

              Braze named one of America’s Greenest Companies 2026 by Newsweek

              Dylan
              Dylan Mayer
            9. A smiling man in a red cap at a desk with a laptop, alongside icons representing magic, sparkles, and growth, set against an orange and pink gradient.
              Article12 min read

              MAB vs. MVT: Choosing the right experimentation method for smarter marketing

              Team
              Team Braze
              AI and Machine LearningAI Decisioning
            10. Smiling woman using a smartphone, framed by a purple horseshoe magnet, against a pink and orange background.
              Article4 min read

              Building a retention machine: 6 data-driven insights

              Team
              Team Braze
            11. A smiling young Black woman looks at three phone screens displaying an app with a message and preference forms.
              Article10 min read

              WhatsApp Flows: How to build conversational journeys that convert

              Team
              Team Braze
              WhatsApp
            12. Three 3D icons: an open email envelope, an '@' symbol, and a thermometer.
              Article9 min read

              IP warming: How to build a trusted sender reputation and improve email deliverability

              Team
              Team Braze
            13. Astha Malik, Chief Business & Marketing Officer at Braze, featured on a graphic for Braze Forge 2024.
              Video

              Better Never Stops

            14. Braze Marketer of the Month: Yash Mani, Digital Experiences Lead at Sonder.
              Article4 min read

              October 2025 Bonfire Marketer of the Month: Sonder’s Yash Mani

              Emily
              Emily Calderon
              Bonfire
            15. Webinar

              Consumer trends defining 2026: what marketers need to know

            16. The word "braze" in white script on an abstract orange and pink background.
              Article10 min read

              Introducing Braze Web SDK support for OpenAI’s ChatGPT Atlas browser

              David Bielik & Matteo Barreca
              AI and Machine Learning
            17. Braze Email Inspiration Guide banner with floating envelopes and app icons.
              Guide

              The Braze Email Inspiration Guide

            18. White "braze" logo in script font on an abstract background of pink, orange, and yellow shapes.
              Article9 min read

              Braze announces integration with ChatGPT custom apps to support customer engagement

              David Bielik & Antoine Torossian
              AI and Machine Learning
            19. Braze logo and title "From transactional to transformational: How APAC retailers win the next wave of loyalty", with two smiling women looking at a smartphone.
              Guide

              From transactional to transformational: How APAC retailers win the next wave of loyalty

            20. Two women look at a laptop screen, overlaid by a chat prompt box reading "MCP prompt" and "Ask a question about your Braze ecosystem...".
              Article7 min read

              The conversation you should be having is with AI: Leveraging the Braze MCP Server for financial services

              Brandon Liu, Lauren Roger & Madeline Lo
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