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          Showing 1842 results
          1. A man smiling at his phone, which shows an SMS marketing message with grey boots and an abandoned cart discount offer.
            Article11 min read

            Offer Personalization: How to Deliver Relevant Promotions That Drive Conversions

            Team
            Team Braze
          2. Stylized city and nature scene with icons for sustainability, global care, and community.
            Article4 min read

            Forge 2025: Social impact highlights

            Rachel
            Rachel Waitt
          3. Diagram showing optimal path testing for SMS, email, and in-app messages, with a smiling woman integrated into the in-app section.
            Article14 min read

            AI experimentation platform for measurable marketing wins

            Team
            Team Braze
          4. A smiling woman holds a smartphone amidst floating digital icons representing data, finance, and social media on a purple background.
            Article10 min read

            Agentic Workflows: A Guide for Marketers

            Team
            Team Braze
          5. A UI displaying experiment settings, an enabled 'Winning Path', and a 'Winning Variant' pop-up showing burgers and a personalized discount offer.
            Article13 min read

            AI A/B testing: Smarter experiments for real-time marketing optimization

          6. A smiling woman with glasses and curly hair holds a phone and laptop, surrounded by icons representing business and e-commerce tools.
            Article1 min read

            How AI capabilities in Braze scale growth for financial services

          7. Newsweek America's Greenest Companies 2026 award badge, featuring a hand holding a purple leaf.
            Article2 min read

            Braze named one of America’s Greenest Companies 2026 by Newsweek

            Dylan
            Dylan Mayer
          8. A smiling man in a red cap at a desk with a laptop, alongside icons representing magic, sparkles, and growth, set against an orange and pink gradient.
            Article12 min read

            MAB vs. MVT: Choosing the right experimentation method for smarter marketing

            Team
            Team Braze
            AI and Machine LearningAI Decisioning
          9. Smiling woman using a smartphone, framed by a purple horseshoe magnet, against a pink and orange background.
            Article4 min read

            Building a retention machine: 6 data-driven insights

            Team
            Team Braze
          10. A smiling young Black woman looks at three phone screens displaying an app with a message and preference forms.
            Article10 min read

            WhatsApp Flows: How to build conversational journeys that convert

            Team
            Team Braze
            WhatsApp
          11. Three 3D icons: an open email envelope, an '@' symbol, and a thermometer.
            Article9 min read

            IP warming: How to build a trusted sender reputation and improve email deliverability

            Team
            Team Braze
          12. Braze Marketer of the Month: Yash Mani, Digital Experiences Lead at Sonder.
            Article4 min read

            October 2025 Bonfire Marketer of the Month: Sonder’s Yash Mani

            Emily
            Emily Calderon
            Bonfire
          13. The word "braze" in white script on an abstract orange and pink background.
            Article10 min read

            Introducing Braze Web SDK support for OpenAI’s ChatGPT Atlas browser

            David Bielik & Matteo Barreca
            AI and Machine Learning
          14. White "braze" logo in script font on an abstract background of pink, orange, and yellow shapes.
            Article9 min read

            Braze announces integration with ChatGPT custom apps to support customer engagement

            David Bielik & Antoine Torossian
            AI and Machine Learning
          15. Two women look at a laptop screen, overlaid by a chat prompt box reading "MCP prompt" and "Ask a question about your Braze ecosystem...".
            Article7 min read

            The conversation you should be having is with AI: Leveraging the Braze MCP Server for financial services

            Brandon Liu, Lauren Roger & Madeline Lo
          16. Hong Kong cityscape with abstract purple and orange elements, featuring the text "GROW WITH braze HONG KONG".
            Article5 min read

            Key insights from Grow with Braze Hong Kong 2025

            Team
            Team Braze
          17. Gmail promotions and purchase tracking
            Article2 min read

            Get ready for Gmail’s promotions and purchase tracking 2025 updates

            Hailey
            Hailey Wade
          18. an email icon
            Article5 min read

            Everything you need to know about the Google Postmaster Tools v1 interface retirement

            Eric Stelle
          19. A profile for James Hudson
            Article12 min read

            B2C Personalization: How to Create Consumer Experiences That Drive Loyalty

            Team
            Team Braze
            Personalization
          20. a woman is smiling while holding a cell phone that says hi jacky
            Article13 min read

            Add to Cart Rate: What It Is, Why It Matters, and How to Improve It

            Team
            Team Braze
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