Be Absolutely Engaging.™
Braze Data Platform
Unify, activate, and distribute your proprietary data with a composable data platform that helps close the gap between context and interaction to deliver meaningful experiences at scale.
Built for your stack and your customers
Unify your data with speed and flexibility
Open a bi-directional flow of data via direct integrations between Braze and your data warehouse, cloud storage, CDP, digital properties, backend systems, and other software investments
Build comprehensive user profiles
Create, merge, maintain user profiles and build dynamic audiences with easy to use, flexible segmentation tools that make it possible to delight every user at every interaction
Activate your data in real time
Deliver relevant experiences at scale with zero-copy data, real-time triggers, personalized content, and BrazeAI™
Securely distribute data to any destination
Send product, engagement, and user data to any destination or system in real time, as a critical input to business strategy
Speed and flexibility
Integrate data from any source
Easily sync and manage customer and brand data from your source of truth—including Amazon Redshift, Databricks, Google BigQuery, Snowflake, Microsoft Azure, and AWS S3.
Use pre-configured webhooks, AI-generated code, and custom field mapping to integrate Braze with any software.
Connect Braze to your digital properties, backend systems, and other software with lightweight SDKs and modern APIs.
Easily build audiences and trigger experiences directly from your cloud data warehouse—without duplicating data.
Extensive partner ecosystem
Maximize the value of your tech stack
Keep all of your systems and teams aligned by seamlessly syncing data to and from your data warehouse, cloud storage, and customer data platform.
Continuously stream customer engagement and behavior data from Braze to your business intelligence and data visualization tools for deeper analysis.
Use first-party Braze data to dynamically target, trigger, or suppress paid ads across Criteo, Facebook, Google, Pinterest, Snapchat, and TikTok.
Tap into our extensive partner network to bring data together for eCommerce, loyalty, personalization, order management, and more—all with ultra-low latency.
Cohesive customer profiles
Reach the right audience
Easily use 100+ out-of-the-box filters or plain text prompts to quickly build audience segments that are primed to engage—all without involving technical teams.
Quickly and confidently merge and join customer records based on key identifiers like email address, phone numbers, and custom IDs.
Understand the behavior and preferences of previously unknown users, simplifying the process of converting first-time visitors into loyal customers.
Uncover insights, analyze performance, and find winning strategies across the customer journey.
"Data Transformation from Braze has helped our marketing team better understand and act on customer information from other platforms—allowing us to better segment and communicate with them and provide a more personalized experience."
Kate Chamberlain
CRM and Promotions, SimpliSafe
Customized journeys
Personalize every interaction
Automatically trigger journeys and messaging based on sub-second customer behavior and cross-channel interactions.
Easily enrich your messages with relevant, brand-specific Catalog data, and pull custom content into messages at send-time using APIs.
BrazeAI™ uses predictive intelligence to deliver personalized recommendations for each customer, based on behavior, purchase history and more
Stay compliant and secure
Grow with confidence
Integrate, process, and activate large data volumes with ultra-low latency, so your messages reach the people users in the right context – globally or locally
We take data privacy and security seriously—for our organization, our customers, and our customers’ customers. This is demonstrated by our ISO 27001 certification and successful SOC 2 Type 2 audits, as well as our material compliance with HIPAA, CCPA, and GDPR.
Case Studies
