February 2026 Bonfire Marketer of the Month: Moshtix’s Phil Lees

Each month, Braze selects one individual as our Marketer of the Month in order to celebrate the exceptional work being done by members of our Braze Bonfire community. Whether it's providing support for their fellow marketers or going above and beyond by sharing their innovative ideas and strategies, these individuals are making essential contributions to their companies, their users, and the customer engagement space as a whole.

This month, we’re recognizing Phil Lees, Marketing Technology Manager at Moshtix. Moshtix is Australia’s leading general admission ticketing provider, specialising in live music and entertainment events. We spoke to Phil about his role, his background, and the campaigns he’s working on. Let’s dive in.

Tell us about yourself.

I’ve worked in marketing technology and broadly digital marketing for just over 20 years, across global travel brands, major entertainment companies, government agencies, and, recently, ticketing platforms. At Moshtix, I currently oversee automation, digital analytics, and lifecycle marketing across the business and its clients. We’ve just migrated more than 50 of our venue and festival clients onto Braze, as well as our own business.

What is your favorite part of your job?

I love solving intractable problems. For our music fans, one of the biggest is the desire to attend more live music but not knowing where to find it. Being able to scale the same types of automations that we build for some of the country’s largest music festivals to the smallest grassroots venues and events helps solve some of this problem of discoverability, and gets more fans to more gigs. It’s rewarding seeing live music succeed.

How do you see Braze as a career accelerant?

The degree to which you can show the revenue impact of your lifecycle marketing is impressive. I think that Braze surfaces this in a way that makes you constantly consider the impact that you’re having rather than just pushing out more content. Being able to show the effect of what you do as a marketer on the bottom line is the most effective career accelerant.

For the wider team, it increases their fluency with marketing technology that often seems unapproachable, like APIs, webhooks, attribution, and multi-channel experimentation. It’s also straightforward to bake optimization into customer journeys, so this becomes a natural part of workflows without adding much overhead—which is amazing when you have a relatively small team.

Have you taken any Braze certification exams?

I’ve completed the Technical Architect, Digital Strategist, and Marketer exams. I did these back to back at one of the City x City events in Sydney.

What campaign are you most proud of?

Recently, I’m most proud of our automated regional event recommendation. Fans automatically receive recommendations for events within 30 km of where they live, built entirely in Liquid and our own API with connected content. Each communication is tailored using location data, past venue, genre purchase behavior, and recent web interactions, so where in the past we may have sent a small number of regional emails, this is now personalized at scale in a very meaningful way.

It’s also optimized to the format that performs best for each individual using Personalized Paths. It only sends when there are a number of events that match a fan’s preferences, ensuring high value, low noise, and an overall better customer experience.

It converts at roughly double the control group.

Interested in collaborating to build the future of customer engagement? Join a collective of experts to forge connections, share ideas, and accelerate your career at the Braze Bonfire Community.