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            1. a graph showing mobile app engagement on a purple background
              Article11 min read

              10 essential mobile app metrics and engagement KPIs (and how to use them)

              Team
              Team Braze
            2. an advertisement for braze city city london
              Article4 min read

              Embracing the future of customer engagement: Insights from Braze City x City London

              Team
              Team Braze
            3. a woman holding a bucket of popcorn next to a cell phone
              Article12 min read

              AI marketing automation: Smarter campaigns, faster execution, better results

              Team
              Team Braze
              AI and Machine Learning
            4. Article3 min read

              Braze opens data center in Indonesia

              Team
              Team Braze
              Braze Announcements
            5. a man with a beard is looking at his cell phone
              Article11 min read

              What is multichannel marketing? Strategies, examples, and the move toward cross-channel

              Team
              Team Braze
              Cross-ChannelCustomer Journey
            6. an orange and purple background with the words offerfit by braze
              Press Release4 min read

              Braze Completes Acquisition of OfferFit

              Team
              Team Braze
            7. a woman in a turban is looking at her phone.
              Guide

              The 2025 Gulf Cooperation Council Customer Engagement Review

            8. A lock with the apple logo on it
              Article11 min read

              Turn Apple’s anti-steering changes into a growth opportunity with Braze

              Dave
              Dave Favicchio
              Mobile Marketing
            9. a purple alarm clock with a lightning bolt behind it
              Article7 min read

              Send time optimization: What it is and why it matters

              Team
              Team Braze
              AI and Machine Learning
            10. the image for braze shows a man and woman looking at a cell phone
              Guide

              Dominating Major Sales Events in Southeast Asia

            11. Gift box and sparkles on a red background behind a clickable button that says "planning resources"
              Article3 min read

              Let’s get engaged—Resources for next-level Black Friday Cyber Monday campaigns

              Meredith
              Meredith Mitchell
            12. an advertisement for braze shows a woman holding a credit card
              Guide

              Retention in Action: Creating lasting and lucrative connections with customers (Arabic)

            13. an advertisement for braze shows a man and woman looking at graphs
              Guide

              Retention in Action: Monetization in Action: Turning engagement into revenue and profit (Arabic)

            14. a man wearing headphones is holding a cell phone .
              Guide

              Rise above the fray—optimizing SMS and email for holiday campaigns

            15. a woman is holding a cell phone in front of a screen that says sky & sea resort greece
              Article18 min read

              A complete guide to personalization engines

              Team
              Team Braze
              AI and Machine LearningPersonalization
            16. a poster that says grow with braze melbourne 2025
              Article6 min read

              Key insights from Grow with Braze Melbourne 2025

              Team
              Team Braze
            17. an advertisement for kayo sports that says get $10 off per month for 2 months
              Case Study5 min read

              Kayo Sports leverages AI to create 1:1 messaging at scale, driving customer loyalty and lifetime value

              AI and Machine Learning
            18. two women looking at a tablet with a message that says today is your lucky day carolina
              Article6 min read

              Mold your messaging: How top-performing marketers across the world drive emotional connection

              Team
              Team Braze
              PersonalizationCross-ChannelChannels
            19. two women are talking to each other in an office while sitting at a desk .
              Guide

              Beyond transactions in financial services—The strategic impact of long-term relationships

            20. an envelope with a megaphone coming out of it
              Article15 min read

              How to improve email deliverability in 2025

              Team
              Team Braze
              Additional Channels
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