AI Decisioning in Customer Marketing: Evaluating Reality vs. Hype

February 12, at 9am PT/ 12pm ET

One of the hottest topics in marketing technology today is AI decisioning: deploying agents to optimize 1:1 lifecycle marketing. It's a perfect use case for state-of-the-art AI that can deliver significant uplift to your revenue-focused KPIs. But because it's such a hot topic, the noise in the market has been cranked to 11.

So what's real vs. hype, and how can you tell the difference?

Our speakers will discuss real-world implementation and explain the concepts you need to know to make informed decisions:

• How true reinforcement learning works in AI decisioning
• The kinds of data you can use in AI decisioning and how to get it
• How forward-deployed engineers deliver outcomes, not just onboarding
• A clear roadmap of first steps and a path for expanding scope
• Hurdles and pitfalls to avoid that other vendors might not tell you