Be Absolutely Engaging.™
Omnichannel Marketing Platform
Find out how omnichannel marketing platforms support personalized, consistent customer journeys—and why Braze is built for the job.
What is an omnichannel marketing platform?
Customers don’t think in channels—they expect every interaction to feel connected, personal, and effortless. An omnichannel marketing platform helps brands deliver connected, personalized experiences across customer touchpoints.
By bringing together data and channels—including email, SMS, push notifications, in-app messages, mobile messaging platforms, and more—it gives teams the tools to orchestrate seamless journeys, automate messaging, and personalize interactions in real time. This helps brands drive stronger engagement, encourage loyalty, and run more efficient marketing programs.
What is omnichannel marketing?
Omnichannel marketing is the strategy behind that platform. It focuses on creating a consistent, relevant experience for customers wherever and however they engage—unifying each channel and touchpoint into one coordinated approach.
Why omnichannel marketing matters for customer engagement
Customers expect brands to recognize them as individuals, understand their preferences, and respond with timely, relevant messages across every touchpoint.
Unlike multichannel marketing, where channels often operate separately, omnichannel marketing unifies interactions to create seamless, consistent journeys.
This helps reduce duplicate messages, mismatched offers, and communication gaps that can lead to frustration or churn, supporting stronger engagement and long-term loyalty.
Omnichannel marketing benefits
Once channels and data are connected, the real value of an omnichannel marketing platform comes through in the results it helps deliver. From stronger customer relationships to smarter operations, here are the key benefits that make this approach worth the investment:
Consistent customer experiences
Messaging that feels connected, relevant, and on-brand at each touchpoint.
Personalization at scale
Personalize messaging based on cross-channel behavior, preferences, and real-time actions with no added complexity for marketing teams.
Improved retention and loyalty
When you reach customers in the moments that matter, they feel valued and tend to stick around.
Operational efficiency
Streamlined campaign creation and flexible orchestration from a single platform.
A clearer view of performance
Track the impact of campaigns across channels and make informed decisions to optimize future engagement with integrated tracking.
Scalable, flexible growth
Seamlessly add new channels and grow your customer base with more ways to engage.
A stronger, more consistent brand voice
Avoid mixed signals and deliver clear, aligned communication across channels.
Expand your reach to meet customers where they are
Engage customers across their preferred channels with messaging that’s relevant to where they interact.
Must-have features in omnichannel software
The right omnichannel marketing platform helps teams deliver smarter campaigns, deeper personalization, and real results at scale. These are the features to prioritize:
A strong omnichannel platform brings together data from user behavior and interactions to create a single, actionable view of each customer. This helps marketers deliver relevant, timely messages that reflect real behavior, especially as it changes.
Look for platforms that let you build, automate, and manage customer journeys across a wide range of channels from one place. This helps create seamless experiences without juggling multiple tools.
AI-driven features make it easier to act on predictions and recommendations, streamline campaign operations, and make 1:1 decisions that tailor all aspects of the customer experience while maximizing business outcomes.
Integrated analytics help teams track campaign performance across channels, measure engagement, and uncover opportunities to improve.
How to choose the best omnichannel marketing platform
Selecting an omnichannel marketing platform is a big decision. The right choice should fit your current needs while giving you the flexibility to grow and adapt. Here are key factors to consider:
Look for software that connects easily with the systems you already use. Strong integrations help keep data flowing between platforms so you can deliver consistent, personalized experiences.
The best platforms support real-time data processing and triggers, so you can engage customers based on what they’re doing in the moment—not hours, days, or weeks later.
Your platform should make it easy to create journeys that adapt dynamically to customer behavior across channels, helping deliver experiences that feel seamless and responsive—no matter the use case.
Managing consent, preferences, and compliance should be straightforward. Choose a platform that helps you stay ahead of data privacy requirements without adding complexity.
Reliable support, helpful resources, and a platform that can support your business growth all play a big role in long-term success.
Why Braze is the right omnichannel solution
Braze gives marketers the tools to unify data, connect channels, and create responsive journeys that drive stronger relationships and measurable results in the following ways:
Cross-channel orchestration that drives results
Braze helps teams design, automate, and manage customer journeys across channels from a single platform.
Visual journey orchestration environment for creating and managing cross-channel campaigns and customer experiences
Easily manage and leverage content from a variety of sources to automatically personalize messages on a 1:1 basis
Email, SMS/RCS, push notifications, in-app/browser messages, messaging apps, landing pages, paid social, and more on a single platform
Experiment with channel mix, messaging, and entire journeys variants—then automate and optimize what works
Real-time personalization powered by AI
Braze combines live customer data with AI-driven features to help teams personalize every interaction at scale.
Optimize send times and channel selection based on individual customer behavior
Identify and act on customers likely to make a future purchase, disengage, or perform another event
Customize entire customer journeys for each individual based on what’s most likely to convert
Personalize products by what’s most likely to resonate with each customer
Unified, actionable data with flexible integrations
With a large partner ecosystem and comprehensive data management features, Braze can connect easily with your tech stack to help you make sense of your data and give you a single, actionable view of each customer.
Unify, activate, and distribute first-party data across touchpoints
Data warehouses, CDPs, eCommerce, analytics, and more
Keep profiles accurate and up to date as customers and their preferences evolve
Create dynamic audience segments based on user behavior, characteristics, preferences, and more that change when customers do
Merge and unify customer identities across multiple devices and channels
Gain actionable insights through comprehensive reporting and analytics tools
Built for performance, growth, and reliability
Braze helps brands scale customer engagement without adding complexity.
Reliability as you grow, even on the biggest days of the year.
Never miss a moment with sub-second processing.
Execute your biggest ideas and process your largest volumes
Including HIPAA, ISO27001, and SOC 2 Type 2
How real brands see success with Braze
e.l.f. increases app usage and strengthens loyalty with omnichannel marketing
Always looking to push boundaries, e.l.f Beauty wanted to improve adoption of its loyalty program and expand its reach with new mobile channels like push and SMS. They turned to Braze and solutions partner Stitch to improve lifecycle messaging with an omnichannel approach. Specifically, they launched a strategic push primer campaign to encourage app users to opt into push notifications, as well as optimized existing touchpoints like monthly recap emails to drive engagement. e.l.f. also implemented unique experiences, such as an in-app scavenger hunt and a personalized year-in-review campaign, which fostered deeper connections with customers.
